Defining Branded Content: Three Key Findings

Bjoern Asmussen, Serena Wider, Ross Williams, Andrew Canter

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Original languageEnglish
Title of host publicationFifteen Years: A Branded Content Story : A Collection of Thought Provoking: Essays from Leading Branded Content Experts
EditorsAndrew Canter
Place of PublicationLondon
PublisherBranded Content Marketing Association
Publication date2018
Pages26-32
ISBN (Print)9781728855776
Publication statusPublished - 2018

Cite this

Asmussen, B., Wider, S., Williams, R., & Canter, A. (2018). Defining Branded Content: Three Key Findings. In A. Canter (Ed.), Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts (pp. 26-32). London: Branded Content Marketing Association.