Defining Branded Content: Three Key Findings

Bjoern Asmussen; Serena Wider; Ross Williams; Andrew Canter

Defining Branded Content: Three Key Findings

Bjoern Asmussen, Serena Wider, Ross Williams, Andrew Canter

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication

Original language	English
Title of host publication	Fifteen Years: A Branded Content Story : A Collection of Thought Provoking: Essays from Leading Branded Content Experts
Editors	Andrew Canter
Place of Publication	London
Publisher	Branded Content Marketing Association
Publication date	2018
Pages	26-32
ISBN (Print)	9781728855776
Publication status	Published - 2018

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@inbook{6d0481ae49204986b46ad933320d0742,

title = "Defining Branded Content: Three Key Findings",

author = "Bjoern Asmussen and Serena Wider and Ross Williams and Andrew Canter",

year = "2018",

language = "English",

isbn = "9781728855776",

pages = "26--32",

editor = "Andrew Canter",

booktitle = "Fifteen Years: A Branded Content Story",

publisher = "Branded Content Marketing Association",

address = "United Kingdom",

}

Defining Branded Content: Three Key Findings. / Asmussen, Bjoern; Wider, Serena; Williams, Ross et al.
Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. ed. / Andrew Canter. London: Branded Content Marketing Association, 2018. p. 26-32.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication