Defining Branded Content: Three Key Findings

Bjoern Asmussen, Serena Wider, Ross Williams, Andrew Canter

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Original languageEnglish
Title of host publicationFifteen Years: A Branded Content Story : A Collection of Thought Provoking: Essays from Leading Branded Content Experts
EditorsAndrew Canter
Place of PublicationLondon
PublisherBranded Content Marketing Association
Publication date2018
ISBN (Print)9781728855776
Publication statusPublished - 2018

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