Defining Branded Content for the Digital Age: The Industry Experts’ Views on Branded Content as a New Marketing Communications Concept

Bjørn Asmussen; Serena Wider; Ross Williams; Neil Stevenson; Elliot Whitehead

Defining Branded Content for the Digital Age: The Industry Experts’ Views on Branded Content as a New Marketing Communications Concept

Bjørn Asmussen, Serena Wider, Ross Williams, Neil Stevenson, Elliot Whitehead

Research output: Book/Report › Report › Research

Original language	English

Place of Publication	London
Publisher	Branded Content Marketing Association
Number of pages	40
Publication status	Published - Jun 2016
Externally published	Yes

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http://www.thebcma.info/wp-content/uploads/2016/07/BCMA-Research-Report_FINAL.pdfLicence: Unspecified

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Cite this

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title = "Defining Branded Content for the Digital Age: The Industry Experts{\textquoteright} Views on Branded Content as a New Marketing Communications Concept",

author = "Bj{\o}rn Asmussen and Serena Wider and Ross Williams and Neil Stevenson and Elliot Whitehead",

year = "2016",

month = jun,

language = "English",

publisher = "Branded Content Marketing Association",

address = "United Kingdom",

}

TY - RPRT

T1 - Defining Branded Content for the Digital Age

T2 - The Industry Experts’ Views on Branded Content as a New Marketing Communications Concept

AU - Asmussen, Bjørn

AU - Wider, Serena

AU - Williams, Ross

AU - Stevenson, Neil

AU - Whitehead, Elliot

PY - 2016/6

Y1 - 2016/6

M3 - Report

BT - Defining Branded Content for the Digital Age

PB - Branded Content Marketing Association

CY - London

ER -