Defining Branded Content for the Digital Age: The Industry Experts’ Views on Branded Content as a New Marketing Communications Concept

Bjørn Asmussen, Serena Wider, Ross Williams, Neil Stevenson, Elliot Whitehead

Research output: Book/ReportReportResearch

Original languageEnglish
Place of PublicationLondon
PublisherBranded Content Marketing Association
Number of pages40
Publication statusPublished - Jun 2016
Externally publishedYes

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