Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance

Anna  Dubiel; Christoph Grimpe

Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance

WHU - Otto Beisheim School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

Our study examines market information processing in three different stages of the new product development (NPD) process (concept generation, development, and commercialization) and its impact on overall NPD performance. In particular, it zooms into the geographic location of the market information by distinguishing between domestic and international sources. It demonstrates that using domestic market information is important over the whole NPD process while international market information is beneficial only in the idea
generation stage. Thus looking at faraway markets though a possible source of unique, ahead of the trend information may not always enhance NPD. As this information is often costly and difficult to decipher firms might be better off by fishing for market information in familiar nearby ponds. We test our hypotheses using a panel sample of more than 1,500 German companies from both manufacturing and services.

Original language	English
Title of host publication	Proceedings of the 54rd Annual Meeting of the Academy of International Business
Editors	Susan Feinberg, Tunga Kiyak
Place of Publication	East Lansing, MI
Publisher	Academy of International Business
Publication date	2012
Pages	141
Publication status	Published - 2012
Event	AIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy - George Washington University and University of Maryland, Washington, United States Duration: 30 Jun 2012 → 3 Jul 2012 Conference number: 54 http://aib.msu.edu/events/2012/

Conference

Conference	AIB 2012 Annual Meeting
Number	54
Location	George Washington University and University of Maryland
Country/Territory	United States
City	Washington
Period	30/06/2012 → 03/07/2012
Internet address	http://aib.msu.edu/events/2012/

Series	Academy of International Business. Annual Meeting. Proceedings
Volume	54
ISSN	2078-4430

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http://aib.msu.edu/events/2012/AIB2012_ConferenceProceedings.pdf

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Dubiel, A., & Grimpe, C. (2012). Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance. In S. Feinberg, & T. Kiyak (Eds.), Proceedings of the 54rd Annual Meeting of the Academy of International Business (pp. 141). Academy of International Business. http://aib.msu.edu/events/2012/AIB2012_ConferenceProceedings.pdf

Dubiel, Anna ; Grimpe, Christoph. / Deep Sea versus Inshore Fishing : The Impact of Market Information Internationalization on New Product Development Performance. Proceedings of the 54rd Annual Meeting of the Academy of International Business. editor / Susan Feinberg ; Tunga Kiyak. East Lansing, MI : Academy of International Business, 2012. pp. 141 (Academy of International Business. Annual Meeting. Proceedings, Vol. 54).

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title = "Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance",

abstract = "Our study examines market information processing in three different stages of the new product development (NPD) process (concept generation, development, and commercialization) and its impact on overall NPD performance. In particular, it zooms into the geographic location of the market information by distinguishing between domestic and international sources. It demonstrates that using domestic market information is important over the whole NPD process while international market information is beneficial only in the ideageneration stage. Thus looking at faraway markets though a possible source of unique, ahead of the trend information may not always enhance NPD. As this information is often costly and difficult to decipher firms might be better off by fishing for market information in familiar nearby ponds. We test our hypotheses using a panel sample of more than 1,500 German companies from both manufacturing and services.",

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booktitle = "Proceedings of the 54rd Annual Meeting of the Academy of International Business",

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Dubiel, A & Grimpe, C 2012, Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance. in S Feinberg & T Kiyak (eds), Proceedings of the 54rd Annual Meeting of the Academy of International Business. Academy of International Business, East Lansing, MI, Academy of International Business. Annual Meeting. Proceedings, vol. 54, pp. 141, AIB 2012 Annual Meeting, Washington, United States, 30/06/2012. <http://aib.msu.edu/events/2012/AIB2012_ConferenceProceedings.pdf>

Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance. / Dubiel, Anna ; Grimpe, Christoph.
Proceedings of the 54rd Annual Meeting of the Academy of International Business. ed. / Susan Feinberg; Tunga Kiyak. East Lansing, MI: Academy of International Business, 2012. p. 141 (Academy of International Business. Annual Meeting. Proceedings, Vol. 54).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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Dubiel A, Grimpe C. Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance. In Feinberg S, Kiyak T, editors, Proceedings of the 54rd Annual Meeting of the Academy of International Business. East Lansing, MI: Academy of International Business. 2012. p. 141. (Academy of International Business. Annual Meeting. Proceedings, Vol. 54).