Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance

Anna Dubiel, Christoph Grimpe

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    Our study examines market information processing in three different stages of the new product development (NPD) process (concept generation, development, and commercialization) and its impact on overall NPD performance. In particular, it zooms into the geographic location of the market information by distinguishing between domestic and international sources. It demonstrates that using domestic market information is important over the whole NPD process while international market information is beneficial only in the idea
    generation stage. Thus looking at faraway markets though a possible source of unique, ahead of the trend information may not always enhance NPD. As this information is often costly and difficult to decipher firms might be better off by fishing for market information in familiar nearby ponds. We test our hypotheses using a panel sample of more than 1,500 German companies from both manufacturing and services.
    Original languageEnglish
    Title of host publicationProceedings of the 54rd Annual Meeting of the Academy of International Business
    EditorsSusan Feinberg, Tunga Kiyak
    Place of PublicationEast Lansing, MI
    PublisherAcademy of International Business
    Publication date2012
    Publication statusPublished - 2012
    EventAIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy - George Washington University and University of Maryland, Washington, United States
    Duration: 30 Jun 20123 Jul 2012
    Conference number: 54


    ConferenceAIB 2012 Annual Meeting
    LocationGeorge Washington University and University of Maryland
    Country/TerritoryUnited States
    Internet address
    SeriesAcademy of International Business. Annual Meeting. Proceedings

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