Abstract
Card-based partnerships between banks and retailers have created new opportunities for profit enhancement. We use public data, together with proprietary data from a financial institution to examine the impact of card-based promotions on consumer behavior and merchant performance. The results show that card promotions are associated with increasing customer traffic and transactions from the bank for its merchant partners. We also found significant variation among offer sizes, types, as well as merchant and consumer segments. Our research creates valuable insights and paves the way forward for decision support.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 |
| Editors | Tung X. Bui, Ralph Sprague |
| Number of pages | 7 |
| Place of Publication | Honolulu |
| Publisher | Hawaii International Conference on System Sciences (HICSS) |
| Publication date | 2017 |
| Pages | 5582-5588 |
| ISBN (Electronic) | 9780998133102 |
| DOIs | |
| Publication status | Published - 2017 |
| Externally published | Yes |
| Event | 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 - Waikoloa Village, United States Duration: 4 Jan 2017 → 7 Jan 2017 Conference number: 50 http://hicss.hawaii.edu/ |
Conference
| Conference | 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 |
|---|---|
| Number | 50 |
| Country/Territory | United States |
| City | Waikoloa Village |
| Period | 04/01/2017 → 07/01/2017 |
| Internet address |
| Series | Proceedings of the Annual Hawaii International Conference on System Sciences |
|---|---|
| ISSN | 1530-1605 |
Bibliographical note
Funding Information:This research was done under a binding non-disclosure agreement with a corporate sponsor, requiring the anonymization of all data that were used and analyzed. No personally-identifiable information about customers has been disclosed or shared. This research was supported by the Singapore National Research Foundation under the International Research Centre @ Singapore Funding Initiative, administered by the Interactive Digital Media Pro-gramme Office (IDMPO). The authors acknowledge the Living Analytics Research Centre at Singapore Management University for logistical support.
Funding Information:
Acknowledgments. This research was done under a binding non-disclosure agreement with a corporate sponsor, requiring the anonymization of all data that were used and analyzed. No personally-identifiable information about customers has been disclosed or shared. This research was supported by the Singapore National Research Foundation under the International Research Centre @ Singapore Funding Initiative, administered by the Interactive Digital Media Programme Office (IDMPO). The authors acknowledge the Living Analytics Research Centre at Singapore Management University for logistical support.
Publisher Copyright:
© 2017 Proceedings of the Annual Hawaii International Conference on System Sciences. All rights reserved.
