Deciphering the Role of Social Networking Affordances in Enhancing Members' Attachment from a Configurational Perspective: A Preliminary Content Analysis

Haiping Zhao, Yijing Li, Fei Liu, Eric T.K. Lim, Chee Wee Tan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Social Networking Sites (SNSs) have become increasingly important for individuals to connect with others, obtain and share information, and entertain themselves. Due to intense competition in the social networking market, SNSs are imperative in increasing their appeal and bolstering member attachment to sustain their growth. Embracing a configurational view, this research-in-progress attempts to discover how SNSs can be designed to enhance members' bond- and identity-based attachments. Thirty-one technological features were elicited from fifteen predominant SNSs and categorized into two distinct types of affordances (social and content affordances) though content analysis. These features cover ten aspects of member behavior: profile building, social connectivity, social interactivity, social comparison, social privacy control, content creation, content discovery, content sharing, content aggregation and content privacy control. The next step for this study is to identify core configurations of social networking affordances that enhance member's attachment to social networking platforms by conducting an online survey questionnaire.
Original languageEnglish
Title of host publicationPACIS 2020 Proceedings
EditorsDoug Vogel, Kathy Ning Shen, Pan Shan Ling
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2020
Article number148
ISBN (Electronic)9781733632539
Publication statusPublished - 2020
Event24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 - Dubai, United Arab Emirates
Duration: 20 Jun 202024 Jun 2020
Conference number: 24


Conference24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020
Country/TerritoryUnited Arab Emirates
Internet address


  • Affordance
  • Attachment
  • Configurational View
  • Content Analysis
  • Social Networking Sites

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