Deciphering the Role of Context in Shaping Mobile Phone Usage: Design Recommendations for Context-aware Mobile Services from a Cross-Cultural Perspective

Xiangang Qin, Chee-Wee Tan, Effie Lai-Chong Law, Torkil Clemmensen, Hequn Qu, Diandi Chen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Context-aware mobile services have become prevalent in the last few years due to advances in embedded sensors, emerging context-aware middleware and broadening application domains. However, it remains unclear how well mobile phones deal with challenges accompanying wider socio-cultural contexts when novel context-aware applications are utilized. We report on an exploratory smallscale study that gathers data from logging mobile application usage and follow-up retrospective interviews with 32 users of Android-powered mobile phones in both Chinese and Danish cultural contexts. Results of our logging study reveal that there are commonalities and differences in smartphone usage patterns across both Chinese and Danish contexts. Specifically, we found mobile application usage to be context dependent in that socio-cultural context co-shapes the usage of smartphone in both countries. We discuss the implications of our findings for designing and implementing context-aware mobile services.
Original languageEnglish
Title of host publicationProceedings of Chinese CHI 2018 - 6th International Symposium of Chinese CHI, ChineseCHI 2018 : Proceedings of the Sixth International Symposium of Chinese CHI
Number of pages10
Place of PublicationNew York, NY
PublisherAssociation for Computing Machinery
Publication date2018
ISBN (Electronic)9781450365086
Publication statusPublished - 2018
EventThe sixth International Symposium of Chinese CHI: Cross, Connect and Create - Montreal, Canada
Duration: 21 Apr 201822 Apr 2018
Conference number: 6


ConferenceThe sixth International Symposium of Chinese CHI
Internet address
SeriesACM International Conference Proceeding Series


  • Mobile context awareness
  • User experience
  • Cross-cultural

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