Danish children´s upbringing as consumers

The paper describes Danish 5-18 year olds children's situation in year 2000 based on TNSGallup'squantitative annual children- and youth index. The focus is on the following topics:Children's economy and saving ability, children and the emerging electronic world, brandawareness, transaction knowledge and shopping, media use and, interest and activities.KeywordsChildren's consumption, children's money spending, children's purchasing, children'sinterest and activities