Abstract
The paper describes Danish 5-18 year olds children's situation in year 2000 based on TNSGallup'squantitative annual children- and youth index. The focus is on the following topics:Children's economy and saving ability, children and the emerging electronic world, brandawareness, transaction knowledge and shopping, media use and, interest and activities.KeywordsChildren's consumption, children's money spending, children's purchasing, children'sinterest and activities
Original language | English |
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Place of Publication | København |
Number of pages | 21 |
ISBN (Electronic) | x645152616 |
Publication status | Published - 2004 |