Danish children´s upbringing as consumers

Flemming Hansen, Jens Carsten Nielsen

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Abstract

The paper describes Danish 5-18 year olds children's situation in year 2000 based on TNSGallup'squantitative annual children- and youth index. The focus is on the following topics:Children's economy and saving ability, children and the emerging electronic world, brandawareness, transaction knowledge and shopping, media use and, interest and activities.KeywordsChildren's consumption, children's money spending, children's purchasing, children'sinterest and activities
Original languageEnglish
Place of PublicationKøbenhavn
Number of pages21
ISBN (Electronic)x645152616
Publication statusPublished - 2004

Cite this

Hansen, F., & Nielsen, J. C. (2004). Danish children´s upbringing as consumers.