Danisco: Figuratively Speaking

Jørn Helder

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Senders and Receivers : new perspectives on market communication
Editors	Jørn Helder, Simon Ulrik Kragh
Number of pages	37
Place of Publication	København
Publisher	Samfundslitteratur
Publication date	2002
Pages	141-177
ISBN (Print)	8759309202
Publication status	Published - 2002

Handle.net

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title = "Danisco: Figuratively Speaking",

keywords = "Markedskommunikation, Cases, Virksomhedens kommunikation, Ekstern kommunikation, Virksomhedens image, Danisco",

author = "J{\o}rn Helder",

note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",

year = "2002",

language = "English",

isbn = "8759309202",

pages = "141--177",

editor = "J{\o}rn Helder and Kragh, \{Simon Ulrik\}",

booktitle = "Senders and Receivers",

publisher = "Samfundslitteratur",

address = "Denmark",

}

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T2 - Figuratively Speaking

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N1 - Opstilling: 658.812 sen Løbe nr.: 025581

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KW - Cases

KW - Virksomhedens kommunikation

KW - Ekstern kommunikation

KW - Virksomhedens image

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M3 - Book chapter

SN - 8759309202

SP - 141

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BT - Senders and Receivers

A2 - Helder, Jørn

A2 - Kragh, Simon Ulrik

PB - Samfundslitteratur

CY - København

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