| Original language | Danish |
|---|---|
| Title of host publication | Marketingsmodeller |
| Editors | Kim Buch-Madsen |
| Place of Publication | Frederiksberg |
| Publisher | Samfundslitteratur |
| Publication date | 2017 |
| Pages | 120-123 |
| ISBN (Print) | 9788759328897 |
| Publication status | Published - 2017 |
DAGMAR
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication