D3.5 Awareness Raising Actions for Improving Bioenergy Perceptions and Image: First

Research output: Book/ReportReportResearchpeer-review


Awareness raising is a process that informs and educates people about a specific topic or issue. Awareness campaigns intend to influence people’s behaviours and beliefs toward achieving a defined purpose. Deliverable 3.5 presents and reflects upon the results from task 3.3. Its main goal is to create a set of Awareness Raising Campaigns (ARCs) (including the strategy, plan and activities) in four pilot regions (Spain, Greece, Poland, and Italy) and at the EU level. The campaigns will reshape any negative perceptions around bioenergy, educate people about community bioenergy heating and its related benefits, and eventually lead to higher levels of social acceptance, and trigger the establishment of bioenergy communities (BECs) enlargement of existing ones. The task was initiated with a compilation of examples of awareness-raising campaigns at the regional and the EU level. The analysis provided us with a first idea of what messages, media dependents, and formats of actions can have the highest impact on the targeted audience. The overview was later presented to the BECoop local partners during the creative workshops. Four (4) creative pilot-based workshops (one per pilot case) were carried out. The purpose of the creative workshops was the creation of a pool of ideas, thoughts and considerations for the awarenessraising campaigns. By using their knowledge of local needs and aspects and engaging in several brainstorming exercises, the partners were able to identify: (i) Local needs in terms of awarenessraising actions, (ii) the target groups that the campaigns need to reach, and (iii) the media dependents and means to be used for the campaigns to be carried out as efficiently as possible. The workshops’ results were summarized and further analysed, providing insights and an insightful overview of local aspects regarding awareness-raising activities. The results were also compared with the summary of the existing examples of previous awareness-raising actions. Based on these findings and by building on the experience and knowledge of the local partners, four (4) pilot-based ARC strategies have been developed. They will constitute the basis for the project’s Awareness Raising around BE and BECs. Overall, the main points gathered from the activities of this first part of T3.3 are as follows: • All the ARCs will be targeting a broad audience, such as: o End-users, o Biomass providers and supply chain actors, o Local authorities, o Local business and other cooperatives. • The key messages that will be communicated to the audience o Environmental and Socioeconomic benefits of BE and BECs such as: ▪ Energy independence/ Security against energy poverty, ▪ Utilization of local potential, ▪ Better agroforestry and city biomass management, ▪ Fewer emissions, ▪ Better life quality, ▪ Lower energy prices. BECoop – D3.5 Awareness raising actions for improving bioenergy perceptions and image - First 2 • The main communication tools to be used are as follows: o Video, o Print, o Social Media (SoMe). In the second part of the task, the developed pilot-based strategies will be used to implement four (4) regional campaignsin each pilot area. The main goal of the campaigns will be to raise awareness about the benefits and opportunities local bioenergy supply chains can create. Three (3) info days will occur at each pilot region, along with two (2) field visits of local people to see the best examples of community bioenergy heating to experience how other areas have succeeded. One European ARC will also take place. Task 3.3 is strongly linked with WP6, with which the messages will be framed, the material will be developed, and the appropriate tools will be leveraged. This report builds upon the results of other WPs and Tasks: - WP1 and T1.3 (D1.3) and the initial market research findings regarding the public’s perceptions, preferences, acceptance levels, and intentions” around BE and BEC; It also builds upon T1.4 (D1.4) and the identified needs, challenges and the intervention areas in each pilot areas. - WP2 and Task 2.4 with insights into the detailed mapping of the bioenergy heating solutions that have been applied or with increased potential to be applied to the community energy level. - WP3 and T3.1 (D3.1). Key stakeholders willing to support the project have been identified through a series of warm-up events in each pilot region.
Original languageEnglish
PublisherBEcoop Project
Number of pages64
Publication statusPublished - 2022

Cite this