Customer value = shareholder value

Research output: Contribution to journalJournal article

Original languageDanish
JournalLedelse i Dag
Volume9
Issue number2 (nr. 34)
Pages (from-to)160-165
Number of pages6
ISSN0905-8966
Publication statusPublished - 1999

Cite this

Grønholdt, L., Kristensen, K., & Martensen, A. (1999). Customer value = shareholder value. Ledelse i Dag, 9(2 (nr. 34)), 160-165.