Customer Relations Management (CRM) set i et oplevelsesøkonomisk perspektiv

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@article{128d86b0886d11dc8979000ea68e967b,

title = "Customer Relations Management (CRM) set i et oplevelses{\o}konomisk perspektiv",

author = "Preben Melander",

year = "2006",

language = "Dansk",

volume = "21",

pages = "427--",

journal = "{\O}konomistyring & informatik",

issn = "0900-8322",

publisher = "DenOffentlige",

number = "4",

}