Customer Profitability Measurement Models: Their Merits and Sophistication across Contexts

Research output: Book/ReportPh.D. thesisResearch

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Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School [Phd]
Number of pages190
ISBN (Print)9788792842503
ISBN (Electronic)9788792842510
Publication statusPublished - 2012
SeriesPhD series
Number12.2012
ISSN0906-6934

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