@inproceedings{326dc820a33211dc9bb5000ea68e967b,
title = "Cultural Usability: The Effects of Culture on Usability Testing",
abstract = "Culture has already played an important role in the global market. It not only affects products, but also impacts on usability evaluation methods. This project aims to examine in the established thinking aloud usability evaluation method (TA UEM), how does the evaluator build a supportive relationship and communicate effectively with the user in order to find relevant usability problems in culturally localized applications. It includes three parts, pilot study, field study and experiments, to get both qualitative data and quantitative data. From this project, we hope to find an effective way to structure our TA UEM methodology to capture or be sensitive towards the mental models and ways of thinking in different cultural groups.",
keywords = "Thinking Aloud Usability Testing, Culture, Localization, Evaluator Effect",
author = "Qingxin Shi",
year = "2007",
doi = "10.1007/978-3-540-74800-7_60",
language = "English",
isbn = "9783540747994",
volume = "2",
series = "Lecture Notes in Computer Science",
publisher = "Springer Science+Business Media",
pages = "611--616",
editor = "C{\'e}cilia Baranauskas and {Palanque }, {Philippe } and Abascal, {Julio }",
booktitle = "Human-Computer Interaction – INTERACT 2007",
address = "Germany",
note = "Interact 2007 Socially Responsible Interaction ; Conference date: 10-09-2007 Through 14-09-2007",
}