Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsMary C. Gilly , Joan Meyers-Levy
Place of PublicationValdosta, GA
PublisherAssociation for Consumer Research
Publication date2001
Pages446
Publication statusPublished - 2001
Externally publishedYes
Event28th Annual Conference of the Association for Consumer Research. ACR 2000 - Salt Lake City, United States
Duration: 19 Oct 200022 Oct 2000
Conference number: 28

Conference

Conference28th Annual Conference of the Association for Consumer Research. ACR 2000
Number28
CountryUnited States
CitySalt Lake City
Period19/10/200022/10/2000
SeriesAdvances in Consumer Research
Volume28
ISSN0098-9258

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