Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

LanguageEnglish
Title of host publicationAdvances in Consumer Research
EditorsMary C. Gilly , Joan Meyers-Levy
Place of PublicationValdosta, GA
PublisherAssociation for Consumer Research
Date2001
Pages446
StatePublished - 2001
Externally publishedYes
Event28th Annual Conference of the Association for Consumer Research. ACR 2000 - Salt Lake City, United States
Duration: 19 Oct 200022 Oct 2000
Conference number: 28

Conference

Conference28th Annual Conference of the Association for Consumer Research. ACR 2000
Number28
CountryUnited States
CitySalt Lake City
Period19/10/200022/10/2000
SeriesAdvances in Consumer Research
Volume28
ISSN0098-9258

Cite this

Ringberg, T. (2001). Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications. In M. C. Gilly , & J. Meyers-Levy (Eds.), Advances in Consumer Research (pp. 446). Valdosta, GA: Association for Consumer Research. Advances in Consumer Research, Vol.. 28
Ringberg, Torsten. / Cultural Models As Meaning Makers : An Empirical Exploration of Consumer Interpretations of Marketing Communications. Advances in Consumer Research. editor / Mary C. Gilly ; Joan Meyers-Levy. Valdosta, GA : Association for Consumer Research, 2001. pp. 446 (Advances in Consumer Research, ???volume??? 28).
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booktitle = "Advances in Consumer Research",
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Ringberg, T 2001, Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications. in MC Gilly & J Meyers-Levy (eds), Advances in Consumer Research. Association for Consumer Research, Valdosta, GA, Advances in Consumer Research, vol. 28, pp. 446, Salt Lake City, United States, 19/10/2000.

Cultural Models As Meaning Makers : An Empirical Exploration of Consumer Interpretations of Marketing Communications. / Ringberg, Torsten.

Advances in Consumer Research. ed. / Mary C. Gilly ; Joan Meyers-Levy. Valdosta, GA : Association for Consumer Research, 2001. p. 446.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Cultural Models As Meaning Makers

T2 - An Empirical Exploration of Consumer Interpretations of Marketing Communications

AU - Ringberg,Torsten

PY - 2001

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M3 - Article in proceedings

SP - 446

BT - Advances in Consumer Research

PB - Association for Consumer Research

CY - Valdosta, GA

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Ringberg T. Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications. In Gilly MC, Meyers-Levy J, editors, Advances in Consumer Research. Valdosta, GA: Association for Consumer Research. 2001. p. 446. (Advances in Consumer Research, Vol. 28).