Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Mary C. Gilly , Joan Meyers-Levy
Place of Publication	Valdosta, GA
Publisher	Association for Consumer Research
Publication date	2001
Pages	446
Publication status	Published - 2001
Externally published	Yes
Event	28th Annual Conference of the Association for Consumer Research. ACR 2000 - Salt Lake City, United States Duration: 19 Oct 2000 → 22 Oct 2000 Conference number: 28

Conference	28th Annual Conference of the Association for Consumer Research. ACR 2000
Number	28
Country/Territory	United States
City	Salt Lake City
Period	19/10/2000 → 22/10/2000

Series	Advances in Consumer Research
Volume	28
ISSN	0098-9258

Access to Document

@inproceedings{0de07355f4c74cb399f652c3e14316ba,

title = "Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications",

author = "Torsten Ringberg",

year = "2001",

language = "English",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "446",

editor = "{Gilly }, {Mary C. } and Meyers-Levy, {Joan }",

booktitle = "Advances in Consumer Research",

address = "United States",

note = "28th Annual Conference of the Association for Consumer Research. ACR 2000 ; Conference date: 19-10-2000 Through 22-10-2000",

}

Ringberg, T 2001, Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications. in MC Gilly & J Meyers-Levy (eds), Advances in Consumer Research. Association for Consumer Research, Valdosta, GA, Advances in Consumer Research, vol. 28, pp. 446, 28th Annual Conference of the Association for Consumer Research. ACR 2000, Salt Lake City, Utah, United States, 19/10/2000. <http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8541http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8824>

Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications. / Ringberg, Torsten.
Advances in Consumer Research. ed. / Mary C. Gilly ; Joan Meyers-Levy. Valdosta, GA: Association for Consumer Research, 2001. p. 446 (Advances in Consumer Research, Vol. 28).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Cultural Models As Meaning Makers

T2 - 28th Annual Conference of the Association for Consumer Research. ACR 2000

AU - Ringberg, Torsten

N1 - Conference code: 28

PY - 2001

Y1 - 2001

M3 - Article in proceedings

T3 - Advances in Consumer Research

SP - 446

BT - Advances in Consumer Research

A2 - Gilly , Mary C.

A2 - Meyers-Levy, Joan

PB - Association for Consumer Research

CY - Valdosta, GA

Y2 - 19 October 2000 through 22 October 2000

ER -