Cultural Difference in Structure of Sategories in Denmark and China

Ather Nawaz, Thomas Plocher, Torkil Clemmensen, Weina Qu, Xianghong Sun

Research output: Working paperResearch

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There is a difference in how Danish and Chinese people group object, method and concepts into categories. Difference in these points affect the information structure in applications, which involve menus, links and directories. This study involves groups from Chinese and Danish cultures and investigates how these two cultures group cards into different categories and how their cultural backgrounds affect the structure of their categories. Card Sort, Information Structure, Cultural Difference and Usability.
Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School [wp]
Number of pages24
Publication statusPublished - 2007
SeriesWorking Paper

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