Cultural and Creative Crowdfunding: How Project Categories Shape Adoption and Success on Kickstarter

This article contributes to the literature on cultural and creative crowdfunding (CCCF), illustrating the trends and dynamics of crowdfunding adoption amid cultural and creative industries (CCIs) from a longitudinal perspective. This paper explores the development of CCCF by examining all campaigns on Kickstarter from 2009 to 2020, taking into account the variations among CCIs, their respective success rates, and the amounts pledged. Using three different statistical tests, we find support for the hypotheses that there is an association between CCI campaign categories and campaign success, which varies over time. Our main findings reveal distinct dynamics with significant differences in the success rates and pledged amounts when treating the fifteen Kickstarter project categories as proxy for the different CCIs.