CSR as Imperialism: Towards a Phenomenological Approach to CSR in the Developing World

Peter Lund-Thomsen, Farzad Rafi Khan

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    The voices of local manufacturers have largely been overlooked in academic and policy debates on corporate social responsibility (CSR) in the developing world. This article makes a contribution towards filling this gap in the literature by explicitly taking a phenomenological approach that maps the interpretations given to Western-based CSR initiatives by local manufacturers. Data from two qualitative research projects on CSR initiatives in the soccer ball industry of Sialkot, Pakistan, are utilized to explore this issue in an inductive and exploratory manner. The article suggests that many soccer ball manufacturers in Sialkot perceive CSR as part of the wider historic project of Western imperialism in the developing world through which economic resources are extracted from local manufacturers while their perceptions of what constitutes socially responsible behaviour are delegitimized. This counter-discourse of CSR as Western imperialism paves the way for an alternative reading of CSR that challenges both more management-oriented mainstream conceptions of CSR and more critical contributions to the CSR and development literature. The article suggests that this alternative reading of CSR as Western imperialism may have significant implications for future change management research and practice.
    Original languageEnglish
    JournalJournal of Change Management
    Volume11
    Issue number1
    Pages (from-to)73-90
    ISSN1469-7017
    DOIs
    Publication statusPublished - Mar 2011

    Cite this

    @article{d10a2716b58a47cdac11209634d7a988,
    title = "CSR as Imperialism: Towards a Phenomenological Approach to CSR in the Developing World",
    abstract = "The voices of local manufacturers have largely been overlooked in academic and policy debates on corporate social responsibility (CSR) in the developing world. This article makes a contribution towards filling this gap in the literature by explicitly taking a phenomenological approach that maps the interpretations given to Western-based CSR initiatives by local manufacturers. Data from two qualitative research projects on CSR initiatives in the soccer ball industry of Sialkot, Pakistan, are utilized to explore this issue in an inductive and exploratory manner. The article suggests that many soccer ball manufacturers in Sialkot perceive CSR as part of the wider historic project of Western imperialism in the developing world through which economic resources are extracted from local manufacturers while their perceptions of what constitutes socially responsible behaviour are delegitimized. This counter-discourse of CSR as Western imperialism paves the way for an alternative reading of CSR that challenges both more management-oriented mainstream conceptions of CSR and more critical contributions to the CSR and development literature. The article suggests that this alternative reading of CSR as Western imperialism may have significant implications for future change management research and practice.",
    keywords = "Corporate social responsibility (CSR), corporate codes of conduct, industry, soccer ball, Developing Countries, imperialism, postcolonialism",
    author = "Peter Lund-Thomsen and Khan, {Farzad Rafi}",
    year = "2011",
    month = "3",
    doi = "10.1080/14697017.2011.548943",
    language = "English",
    volume = "11",
    pages = "73--90",
    journal = "Journal of Change Management",
    issn = "1469-7017",
    publisher = "Routledge",
    number = "1",

    }

    CSR as Imperialism : Towards a Phenomenological Approach to CSR in the Developing World. / Lund-Thomsen, Peter; Khan, Farzad Rafi.

    In: Journal of Change Management, Vol. 11, No. 1, 03.2011, p. 73-90.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - CSR as Imperialism

    T2 - Towards a Phenomenological Approach to CSR in the Developing World

    AU - Lund-Thomsen, Peter

    AU - Khan, Farzad Rafi

    PY - 2011/3

    Y1 - 2011/3

    N2 - The voices of local manufacturers have largely been overlooked in academic and policy debates on corporate social responsibility (CSR) in the developing world. This article makes a contribution towards filling this gap in the literature by explicitly taking a phenomenological approach that maps the interpretations given to Western-based CSR initiatives by local manufacturers. Data from two qualitative research projects on CSR initiatives in the soccer ball industry of Sialkot, Pakistan, are utilized to explore this issue in an inductive and exploratory manner. The article suggests that many soccer ball manufacturers in Sialkot perceive CSR as part of the wider historic project of Western imperialism in the developing world through which economic resources are extracted from local manufacturers while their perceptions of what constitutes socially responsible behaviour are delegitimized. This counter-discourse of CSR as Western imperialism paves the way for an alternative reading of CSR that challenges both more management-oriented mainstream conceptions of CSR and more critical contributions to the CSR and development literature. The article suggests that this alternative reading of CSR as Western imperialism may have significant implications for future change management research and practice.

    AB - The voices of local manufacturers have largely been overlooked in academic and policy debates on corporate social responsibility (CSR) in the developing world. This article makes a contribution towards filling this gap in the literature by explicitly taking a phenomenological approach that maps the interpretations given to Western-based CSR initiatives by local manufacturers. Data from two qualitative research projects on CSR initiatives in the soccer ball industry of Sialkot, Pakistan, are utilized to explore this issue in an inductive and exploratory manner. The article suggests that many soccer ball manufacturers in Sialkot perceive CSR as part of the wider historic project of Western imperialism in the developing world through which economic resources are extracted from local manufacturers while their perceptions of what constitutes socially responsible behaviour are delegitimized. This counter-discourse of CSR as Western imperialism paves the way for an alternative reading of CSR that challenges both more management-oriented mainstream conceptions of CSR and more critical contributions to the CSR and development literature. The article suggests that this alternative reading of CSR as Western imperialism may have significant implications for future change management research and practice.

    KW - Corporate social responsibility (CSR)

    KW - corporate codes of conduct

    KW - industry

    KW - soccer ball

    KW - Developing Countries

    KW - imperialism

    KW - postcolonialism

    U2 - 10.1080/14697017.2011.548943

    DO - 10.1080/14697017.2011.548943

    M3 - Journal article

    VL - 11

    SP - 73

    EP - 90

    JO - Journal of Change Management

    JF - Journal of Change Management

    SN - 1469-7017

    IS - 1

    ER -