Crystal Clear?

A Contingency Perspective on the Use of Metaphorical Communication and Language Concreteness in an Equity Crowdfunding Setting

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 197 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.
Original languageEnglish
Publication date2019
Number of pages36
Publication statusPublished - 2019
EventDRUID19 Conference - Copenhagen Business School, Frederiksberg, Denmark
Duration: 19 Jun 201921 Jun 2019
Conference number: 41
https://conference.druid.dk/Druid/?confId=59

Conference

ConferenceDRUID19 Conference
Number41
LocationCopenhagen Business School
CountryDenmark
CityFrederiksberg
Period19/06/201921/06/2019
Internet address

Keywords

  • Rhetoric
  • Crowdfunding
  • Signaling
  • Communication
  • Metaphorical communication
  • Language concreteness

Cite this

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title = "Crystal Clear?: A Contingency Perspective on the Use of Metaphorical Communication and Language Concreteness in an Equity Crowdfunding Setting",
abstract = "Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 197 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.",
keywords = "Rhetoric, Crowdfunding, Signaling, Communication, Metaphorical communication, Language concreteness, Rhetoric, Crowdfunding, Signaling, Communication, Metaphorical communication, Language concreteness",
author = "Dennis Helding and Diego Stea",
year = "2019",
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note = "null ; Conference date: 19-06-2019 Through 21-06-2019",
url = "https://conference.druid.dk/Druid/?confId=59",

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Crystal Clear? A Contingency Perspective on the Use of Metaphorical Communication and Language Concreteness in an Equity Crowdfunding Setting. / Helding, Dennis ; Stea, Diego.

2019. Paper presented at DRUID19 Conference, Frederiksberg, Denmark.

Research output: Contribution to conferencePaperResearchpeer-review

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T1 - Crystal Clear?

T2 - A Contingency Perspective on the Use of Metaphorical Communication and Language Concreteness in an Equity Crowdfunding Setting

AU - Helding, Dennis

AU - Stea, Diego

PY - 2019

Y1 - 2019

N2 - Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 197 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.

AB - Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 197 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.

KW - Rhetoric

KW - Crowdfunding

KW - Signaling

KW - Communication

KW - Metaphorical communication

KW - Language concreteness

KW - Rhetoric

KW - Crowdfunding

KW - Signaling

KW - Communication

KW - Metaphorical communication

KW - Language concreteness

M3 - Paper

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