Crowdwork Platforms: Juxtaposing Centralized and Decentralized Governance

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Crowdwork is a novel form of digitally mediated work arrangement that is managed and organized through online labor platforms. This paper focuses on the governance of platforms that facilitate creative work—that is, complex work tasks that require high-level skill and creative workers. Crowdwork platform governance faces numerous challenges as a result of technology mediation, scalable and distributed workers, and temporary work arrangements. Creative crowdwork platforms, such as Topcoder, typically require additional governance structures to manage complex tasks. However, we know relatively little about creative crowdwork platform governance, as most existing studies focus on routine work platforms, such as Amazon Mechanical Turk. Accordingly, this paper explores how incumbent and insurgent creative crowdwork platforms are governed under centralized and decentralized modes. We conducted a comparative case study based on the analysis of two different cases: Topcoder, a successful commercial platform with a largely centralized governance structure, and CanYa, an emerging innovative platform based on blockchain technology with more decentralized governance. We identified and classified different governance elements related to work control and work coordination. In addition, we explored the characteristics of creative crowdwork platform governance with different degrees of centralization.
Crowdwork is a novel form of digitally mediated work arrangement that is managed and organized through online labor platforms. This paper focuses on the governance of platforms that facilitate creative work—that is, complex work tasks that require high-level skill and creative workers. Crowdwork platform governance faces numerous challenges as a result of technology mediation, scalable and distributed workers, and temporary work arrangements. Creative crowdwork platforms, such as Topcoder, typically require additional governance structures to manage complex tasks. However, we know relatively little about creative crowdwork platform governance, as most existing studies focus on routine work platforms, such as Amazon Mechanical Turk. Accordingly, this paper explores how incumbent and insurgent creative crowdwork platforms are governed under centralized and decentralized modes. We conducted a comparative case study based on the analysis of two different cases: Topcoder, a successful commercial platform with a largely centralized governance structure, and CanYa, an emerging innovative platform based on blockchain technology with more decentralized governance. We identified and classified different governance elements related to work control and work coordination. In addition, we explored the characteristics of creative crowdwork platform governance with different degrees of centralization.

Conference

ConferenceThe 27th European Conference on Information Systems (ECIS) 2019
Number27
LocationStockholm University
CountrySweden
CityStockholm
Period08/06/201914/06/2019
Internet address
SeriesProceedings of the European Conference on Information Systems
ISSN0000-0034

Keywords

  • Crowdwork governance
  • Creative crowdwork
  • Centralized platforms
  • Decentralized platforms
  • Blockchain
  • Tokenomics

Cite this

Gol, E. S., Avital, M., & Stein, M-K. (2019). Crowdwork Platforms: Juxtaposing Centralized and Decentralized Governance. In ECIS 2019 Proceedings Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems
Gol, Elham Shafiei ; Avital, Michel ; Stein, Mari-Klara. / Crowdwork Platforms : Juxtaposing Centralized and Decentralized Governance. ECIS 2019 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2019. (Proceedings of the European Conference on Information Systems).
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abstract = "Crowdwork is a novel form of digitally mediated work arrangement that is managed and organized through online labor platforms. This paper focuses on the governance of platforms that facilitate creative work—that is, complex work tasks that require high-level skill and creative workers. Crowdwork platform governance faces numerous challenges as a result of technology mediation, scalable and distributed workers, and temporary work arrangements. Creative crowdwork platforms, such as Topcoder, typically require additional governance structures to manage complex tasks. However, we know relatively little about creative crowdwork platform governance, as most existing studies focus on routine work platforms, such as Amazon Mechanical Turk. Accordingly, this paper explores how incumbent and insurgent creative crowdwork platforms are governed under centralized and decentralized modes. We conducted a comparative case study based on the analysis of two different cases: Topcoder, a successful commercial platform with a largely centralized governance structure, and CanYa, an emerging innovative platform based on blockchain technology with more decentralized governance. We identified and classified different governance elements related to work control and work coordination. In addition, we explored the characteristics of creative crowdwork platform governance with different degrees of centralization.",
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Gol, ES, Avital, M & Stein, M-K 2019, Crowdwork Platforms: Juxtaposing Centralized and Decentralized Governance. in ECIS 2019 Proceedings. Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, Stockholm, Sweden, 08/06/2019.

Crowdwork Platforms : Juxtaposing Centralized and Decentralized Governance. / Gol, Elham Shafiei; Avital, Michel; Stein, Mari-Klara.

ECIS 2019 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2019.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Gol ES, Avital M, Stein M-K. Crowdwork Platforms: Juxtaposing Centralized and Decentralized Governance. In ECIS 2019 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2019. (Proceedings of the European Conference on Information Systems).