Crowdsourcing Novel Problem Statements

Egor Burda, Susanne Beck, Marion Kristin Poetz, Henry Sauermann

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Abstract

Recently, organizations started exploring the use of crowdsourcing not only to solve pre-defined problems, but also to identify novel problems worth solving – not least in the hopes of more effectively aligning research and innovation agendas with issues of societal relevance. Yet, a key challenge is that many crowd-identified problem statements are not novel and simply re-state well-known problems, resulting in an ineffective way to organize problem identification. In this study, we theorize that the extent of "user knowledge" among crowd members, which can be acquired both through one's own experience as someone affected by a particular situation (e.g., as a patient) and through engagement with the experiences of others (e.g., as a caretaker or medical professional), increases the novelty of problem statements. In addition, we explore whether the novelty of crowd-identified problem statements might be improved by providing crowd members with two types of complementary knowledge related to the problem space: declarative and procedural. Our preliminary results from a large-scale online experiment show a significant positive relationship between "user knowledge" of crowd members and the novelty of the problem statements they submit. Providing crowd members with complementary knowledge related to the problem space does not lead to significant novelty improvements, according to our preliminary analysis. Nevertheless, these initial findings indicate that the impact of experiential knowledge in problem-solving also applies to problem finding. This has significant implications for organizations aiming to effectively utilize crowdsourcing for establishing their research and innovation agendas.
Original languageEnglish
Title of host publicationProceedings of the Eighty-fourth Annual Meeting of the Academy of Management
EditorsSonia Taneja
Number of pages1
Place of PublicationValhalla, NY
PublisherAcademy of Management
Publication date2024
DOIs
Publication statusPublished - 2024
EventThe Academy of Management Annual Meeting 2024: Innovating for the Future: Policy, Purpose, and Organizations - Chicago, United States
Duration: 9 Aug 202413 Aug 2024
Conference number: 84
https://aom2024.eventscribe.net/

Conference

ConferenceThe Academy of Management Annual Meeting 2024
Number84
Country/TerritoryUnited States
CityChicago
Period09/08/202413/08/2024
Internet address
SeriesAcademy of Management Annual Meeting Proceedings
ISSN0065-0668

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