Crowdsourcing Business Model Innovation

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    Successfully adapting existing business models or developing new ones significantly influences a firm?s ability to generate profits and develop competitive advantages. However, business model innovation is perceived as a complex, risky and uncertain process and its success strongly depends on whether or not firms are capable of understanding and addressing their customers? needs. This study explores how crowdsourcing-based search approaches can contribute to the process of business model innovation. Drawing on data from a crowdsourcing initiative designed to develop ideas for new business models in the podcast industry, we provide first exploratory insights into the value of crowdsourcing for innovating a firm?s business model, and discuss which characteristics of crowd-contributors increase the quantity and quality of the outcome.
    Original languageEnglish
    Publication date2015
    Number of pages42
    Publication statusPublished - 2015
    EventThe DRUID Society Conference 2015: The Relevance of Innovation - LUISS Business School, Rome, Italy
    Duration: 15 Jun 201517 Jun 2015
    Conference number: 37
    http://druid8.sit.aau.dk/druid/registrant/index/login/cid/16

    Conference

    ConferenceThe DRUID Society Conference 2015
    Number37
    LocationLUISS Business School
    CountryItaly
    CityRome
    Period15/06/201517/06/2015
    SponsorLUISS Guido Carli - Libera Università Internazionale degli Studi Sociali Guido Carli
    Internet address

    Cite this

    Waldner, F., & Poetz, M. (2015). Crowdsourcing Business Model Innovation. Paper presented at The DRUID Society Conference 2015, Rome, Italy.
    Waldner, Florian ; Poetz, Marion. / Crowdsourcing Business Model Innovation. Paper presented at The DRUID Society Conference 2015, Rome, Italy.42 p.
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    title = "Crowdsourcing Business Model Innovation",
    abstract = "Successfully adapting existing business models or developing new ones significantly influences a firm?s ability to generate profits and develop competitive advantages. However, business model innovation is perceived as a complex, risky and uncertain process and its success strongly depends on whether or not firms are capable of understanding and addressing their customers? needs. This study explores how crowdsourcing-based search approaches can contribute to the process of business model innovation. Drawing on data from a crowdsourcing initiative designed to develop ideas for new business models in the podcast industry, we provide first exploratory insights into the value of crowdsourcing for innovating a firm?s business model, and discuss which characteristics of crowd-contributors increase the quantity and quality of the outcome.",
    author = "Florian Waldner and Marion Poetz",
    year = "2015",
    language = "English",
    note = "null ; Conference date: 15-06-2015 Through 17-06-2015",
    url = "http://druid8.sit.aau.dk/druid/registrant/index/login/cid/16",

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    Waldner, F & Poetz, M 2015, 'Crowdsourcing Business Model Innovation' Paper presented at, Rome, Italy, 15/06/2015 - 17/06/2015, .

    Crowdsourcing Business Model Innovation. / Waldner, Florian; Poetz, Marion.

    2015. Paper presented at The DRUID Society Conference 2015, Rome, Italy.

    Research output: Contribution to conferencePaperResearchpeer-review

    TY - CONF

    T1 - Crowdsourcing Business Model Innovation

    AU - Waldner, Florian

    AU - Poetz, Marion

    PY - 2015

    Y1 - 2015

    N2 - Successfully adapting existing business models or developing new ones significantly influences a firm?s ability to generate profits and develop competitive advantages. However, business model innovation is perceived as a complex, risky and uncertain process and its success strongly depends on whether or not firms are capable of understanding and addressing their customers? needs. This study explores how crowdsourcing-based search approaches can contribute to the process of business model innovation. Drawing on data from a crowdsourcing initiative designed to develop ideas for new business models in the podcast industry, we provide first exploratory insights into the value of crowdsourcing for innovating a firm?s business model, and discuss which characteristics of crowd-contributors increase the quantity and quality of the outcome.

    AB - Successfully adapting existing business models or developing new ones significantly influences a firm?s ability to generate profits and develop competitive advantages. However, business model innovation is perceived as a complex, risky and uncertain process and its success strongly depends on whether or not firms are capable of understanding and addressing their customers? needs. This study explores how crowdsourcing-based search approaches can contribute to the process of business model innovation. Drawing on data from a crowdsourcing initiative designed to develop ideas for new business models in the podcast industry, we provide first exploratory insights into the value of crowdsourcing for innovating a firm?s business model, and discuss which characteristics of crowd-contributors increase the quantity and quality of the outcome.

    M3 - Paper

    ER -

    Waldner F, Poetz M. Crowdsourcing Business Model Innovation. 2015. Paper presented at The DRUID Society Conference 2015, Rome, Italy.