Crowdpushing: The Flip Side of Crowdsourcing

Daniel Rudmark; Elias Arnestrand; Michel Avital

Crowdpushing: The Flip Side of Crowdsourcing

Daniel Rudmark, Elias Arnestrand, Michel Avital

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by
organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and
deployment.

Original language	English
Title of host publication	ECIS 2012 Proceedings
Editors	Jan Pries-Heje, Mike Chiasson, Jonathan Wareham, Xavier Busquets, Josep Valor, Sandra Seiber
Number of pages	12
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2012
Article number	187
ISBN (Electronic)	9788488971548
Publication status	Published - 2012
Event	20th European Conference on Information Systems, ECIS 2012 - Eade Business School, Ramon Llull University, Barcelona, Spain Duration: 10 Jun 2012 → 13 Jun 2012 Conference number: 20 http://www.ecis2012.eu/

Conference

Conference	20th European Conference on Information Systems, ECIS 2012
Number	20
Location	Eade Business School, Ramon Llull University
Country/Territory	Spain
City	Barcelona
Period	10/06/2012 → 13/06/2012
Internet address	http://www.ecis2012.eu/

Series	Proceedings of the European Conference on Information Systems
ISSN	0000-0034

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Rudmark, Daniel ; Arnestrand, Elias ; Avital, Michel. / Crowdpushing : The Flip Side of Crowdsourcing. ECIS 2012 Proceedings. editor / Jan Pries-Heje ; Mike Chiasson ; Jonathan Wareham ; Xavier Busquets ; Josep Valor ; Sandra Seiber. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2012. (Proceedings of the European Conference on Information Systems).

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title = "Crowdpushing: The Flip Side of Crowdsourcing",

abstract = "Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term {"}crowdpushing{"} to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and deployment.",

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author = "Daniel Rudmark and Elias Arnestrand and Michel Avital",

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editor = "Jan Pries-Heje and Mike Chiasson and Jonathan Wareham and Xavier Busquets and Josep Valor and Sandra Seiber",

booktitle = "ECIS 2012 Proceedings",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "20th European Conference on Information Systems, ECIS 2012 ; Conference date: 10-06-2012 Through 13-06-2012",

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Rudmark, D, Arnestrand, E & Avital, M 2012, Crowdpushing: The Flip Side of Crowdsourcing. in J Pries-Heje, M Chiasson, J Wareham, X Busquets, J Valor & S Seiber (eds), ECIS 2012 Proceedings., 187, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, 10/06/2012. <http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1186&context=ecis2012>

Crowdpushing: The Flip Side of Crowdsourcing. / Rudmark, Daniel; Arnestrand, Elias; Avital, Michel.
ECIS 2012 Proceedings. ed. / Jan Pries-Heje; Mike Chiasson; Jonathan Wareham; Xavier Busquets; Josep Valor; Sandra Seiber. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2012. 187 (Proceedings of the European Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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