Abstract
Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by
organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and
deployment.
organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and
deployment.
Original language | English |
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Title of host publication | ECIS 2012 Proceedings |
Editors | Jan Pries-Heje, Mike Chiasson, Jonathan Wareham, Xavier Busquets, Josep Valor, Sandra Seiber |
Number of pages | 12 |
Place of Publication | Atlanta, GA |
Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
Publication date | 2012 |
Article number | 187 |
ISBN (Electronic) | 9788488971548 |
Publication status | Published - 2012 |
Event | 20th European Conference on Information Systems, ECIS 2012 - Eade Business School, Ramon Llull University, Barcelona, Spain Duration: 10 Jun 2012 → 13 Jun 2012 Conference number: 20 http://www.ecis2012.eu/ |
Conference
Conference | 20th European Conference on Information Systems, ECIS 2012 |
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Number | 20 |
Location | Eade Business School, Ramon Llull University |
Country/Territory | Spain |
City | Barcelona |
Period | 10/06/2012 → 13/06/2012 |
Internet address |
Series | Proceedings of the European Conference on Information Systems |
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ISSN | 0000-0034 |