Crowdpushing: The Flip Side of Crowdsourcing

Daniel Rudmark, Elias Arnestrand, Michel Avital

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by
    organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and
    deployment.
    Original languageEnglish
    Title of host publicationECIS 2012 Proceedings
    EditorsJan Pries-Heje, Mike Chiasson, Jonathan Wareham, Xavier Busquets, Josep Valor, Sandra Seiber
    Number of pages12
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2012
    ChapterPaper 187
    ISBN (Electronic)9788488971548
    Publication statusPublished - 2012
    EventThe 20th European Conference on Information Systems (ECIS) 2012 - Eade Business School, Ramon Llull University, Barcelona, Spain
    Duration: 10 Jun 201213 Jun 2012
    Conference number: 20
    http://www.ecis2012.eu/

    Conference

    ConferenceThe 20th European Conference on Information Systems (ECIS) 2012
    Number20
    LocationEade Business School, Ramon Llull University
    CountrySpain
    CityBarcelona
    Period10/06/201213/06/2012
    Internet address
    SeriesProceedings of the European Conference on Information Systems
    ISSN0000-0034

    Cite this

    Rudmark, D., Arnestrand, E., & Avital, M. (2012). Crowdpushing: The Flip Side of Crowdsourcing. In J. Pries-Heje, M. Chiasson, J. Wareham, X. Busquets, J. Valor, & S. Seiber (Eds.), ECIS 2012 Proceedings Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1186&context=ecis2012