Crowdfunding in the Development of Social Media Fanbase: Case Study of Two Competing Ecosystems

Jari Jussila, Karan Menon, Raghava Rao Mukkamala, Lester Allan Lasrado, Abid Hussain, Ravi Vatrapu, Hannu Kärkkäinen, Jukka Huhtamäki

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users’ interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla’s tablet crowdfunding campaign in the development of its fanbase in relation with Nokia’s tablet launch during Slush 2014 event. We discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.
    The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users’ interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla’s tablet crowdfunding campaign in the development of its fanbase in relation with Nokia’s tablet launch during Slush 2014 event. We discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.
    LanguageEnglish
    Title of host publicationProceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016)
    EditorsTung Bui, Ralph H. Sprague, Jr.
    Place of PublicationLos Alamitos, CA
    PublisherIEEE
    Date2016
    Pages4495-4504
    ISBN (Print)9781479983896
    ISBN (Electronic)9780769556703
    DOIs
    StatePublished - 2016
    EventThe 49th Hawaii International Conference on System Sciences. HICSS 2016 - Kauai, Hawaii, United States
    Duration: 5 Jan 20168 Jan 2016
    Conference number: 49
    http://www.hicss.org/

    Conference

    ConferenceThe 49th Hawaii International Conference on System Sciences. HICSS 2016
    Number49
    CountryUnited States
    CityKauai, Hawaii
    Period05/01/201608/01/2016
    Internet address
    SeriesProceedings of the Annual Hawaii International Conference on System Sciences
    ISSN1060-3425

    Bibliographical note

    CBS Library does not have access to the material

    Cite this

    Jussila, J., Menon, K., Mukkamala, R. R., Lasrado, L. A., Hussain, A., Vatrapu, R., ... Huhtamäki, J. (2016). Crowdfunding in the Development of Social Media Fanbase: Case Study of Two Competing Ecosystems. In T. Bui, & R. H. Sprague, Jr. (Eds.), Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016) (pp. 4495-4504). Los Alamitos, CA: IEEE. Proceedings of the Annual Hawaii International Conference on System Sciences, DOI: 10.1109/HICSS.2016.559
    Jussila, Jari ; Menon, Karan ; Mukkamala, Raghava Rao ; Lasrado, Lester Allan ; Hussain, Abid ; Vatrapu, Ravi ; Kärkkäinen, Hannu ; Huhtamäki, Jukka. / Crowdfunding in the Development of Social Media Fanbase : Case Study of Two Competing Ecosystems. Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016). editor / Tung Bui ; Ralph H. Sprague, Jr.Los Alamitos, CA : IEEE, 2016. pp. 4495-4504 (Proceedings of the Annual Hawaii International Conference on System Sciences).
    @inproceedings{0f1bc8ff50d44605a8e3e8ea8cf39210,
    title = "Crowdfunding in the Development of Social Media Fanbase: Case Study of Two Competing Ecosystems",
    abstract = "The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users’ interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla’s tablet crowdfunding campaign in the development of its fanbase in relation with Nokia’s tablet launch during Slush 2014 event. We discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.",
    author = "Jari Jussila and Karan Menon and Mukkamala, {Raghava Rao} and Lasrado, {Lester Allan} and Abid Hussain and Ravi Vatrapu and Hannu K{\"a}rkk{\"a}inen and Jukka Huhtam{\"a}ki",
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    Jussila, J, Menon, K, Mukkamala, RR, Lasrado, LA, Hussain, A, Vatrapu, R, Kärkkäinen, H & Huhtamäki, J 2016, Crowdfunding in the Development of Social Media Fanbase: Case Study of Two Competing Ecosystems. in T Bui & RH Sprague, Jr. (eds), Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016). IEEE, Los Alamitos, CA, Proceedings of the Annual Hawaii International Conference on System Sciences, pp. 4495-4504, Kauai, Hawaii, United States, 05/01/2016. DOI: 10.1109/HICSS.2016.559

    Crowdfunding in the Development of Social Media Fanbase : Case Study of Two Competing Ecosystems. / Jussila, Jari; Menon, Karan; Mukkamala, Raghava Rao; Lasrado, Lester Allan ; Hussain, Abid; Vatrapu, Ravi; Kärkkäinen, Hannu ; Huhtamäki, Jukka.

    Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016). ed. / Tung Bui; Ralph H. Sprague, Jr.Los Alamitos, CA : IEEE, 2016. p. 4495-4504.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    TY - GEN

    T1 - Crowdfunding in the Development of Social Media Fanbase

    T2 - Case Study of Two Competing Ecosystems

    AU - Jussila,Jari

    AU - Menon,Karan

    AU - Mukkamala,Raghava Rao

    AU - Lasrado,Lester Allan

    AU - Hussain,Abid

    AU - Vatrapu,Ravi

    AU - Kärkkäinen,Hannu

    AU - Huhtamäki,Jukka

    N1 - CBS Library does not have access to the material

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    N2 - The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users’ interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla’s tablet crowdfunding campaign in the development of its fanbase in relation with Nokia’s tablet launch during Slush 2014 event. We discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.

    AB - The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users’ interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla’s tablet crowdfunding campaign in the development of its fanbase in relation with Nokia’s tablet launch during Slush 2014 event. We discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.

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    BT - Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016)

    PB - IEEE

    CY - Los Alamitos, CA

    ER -

    Jussila J, Menon K, Mukkamala RR, Lasrado LA, Hussain A, Vatrapu R et al. Crowdfunding in the Development of Social Media Fanbase: Case Study of Two Competing Ecosystems. In Bui T, Sprague, Jr. RH, editors, Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016). Los Alamitos, CA: IEEE. 2016. p. 4495-4504. (Proceedings of the Annual Hawaii International Conference on System Sciences). Available from, DOI: 10.1109/HICSS.2016.559