Cross Disciplinarity

Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Michel Van der Borgh

Cross Disciplinarity

Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Michel Van der Borgh

Department of Marketing

Research output: Other contribution › Net publication - Internet publication › Communication

Abstract

To tackle the major challenges facing society, cross-disciplinary research may be necessary. However, conducting this type of research requires researchers to overcome functional silos. Various factors, such as differing incentives, cultures, terminologies, and jargon, can lead to opportunistic or counterproductive behavior. So, how can cross-disciplinary research be conducted effectively to advance knowledge and understanding? To answer this question, we will first explore the processes of theorizing. Next, we will discuss ways to break down cross-disciplinary barriers. Finally, we will offer practical guidelines for successfully conducting cross-disciplinary research.

Original language	English
Publication date	4 Mar 2025
Place of Publication	Oxford
Publication status	Published - 4 Mar 2025

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https://www.hepi.ac.uk/2025/03/04/cross-disciplinarity/Licence: Unspecified

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Cite this

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title = "Cross Disciplinarity",

abstract = "To tackle the major challenges facing society, cross-disciplinary research may be necessary. However, conducting this type of research requires researchers to overcome functional silos. Various factors, such as differing incentives, cultures, terminologies, and jargon, can lead to opportunistic or counterproductive behavior. So, how can cross-disciplinary research be conducted effectively to advance knowledge and understanding? To answer this question, we will first explore the processes of theorizing. Next, we will discuss ways to break down cross-disciplinary barriers. Finally, we will offer practical guidelines for successfully conducting cross-disciplinary research.",

author = "Adam Lindgreen and {Di Benedetto}, {C. Anthony} and Brodie, {Roderick J.} and {Van der Borgh}, Michel",

year = "2025",

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type = "Other",

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AU - Lindgreen, Adam

AU - Di Benedetto, C. Anthony

AU - Brodie, Roderick J.

AU - Van der Borgh, Michel

PY - 2025/3/4

Y1 - 2025/3/4

N2 - To tackle the major challenges facing society, cross-disciplinary research may be necessary. However, conducting this type of research requires researchers to overcome functional silos. Various factors, such as differing incentives, cultures, terminologies, and jargon, can lead to opportunistic or counterproductive behavior. So, how can cross-disciplinary research be conducted effectively to advance knowledge and understanding? To answer this question, we will first explore the processes of theorizing. Next, we will discuss ways to break down cross-disciplinary barriers. Finally, we will offer practical guidelines for successfully conducting cross-disciplinary research.

AB - To tackle the major challenges facing society, cross-disciplinary research may be necessary. However, conducting this type of research requires researchers to overcome functional silos. Various factors, such as differing incentives, cultures, terminologies, and jargon, can lead to opportunistic or counterproductive behavior. So, how can cross-disciplinary research be conducted effectively to advance knowledge and understanding? To answer this question, we will first explore the processes of theorizing. Next, we will discuss ways to break down cross-disciplinary barriers. Finally, we will offer practical guidelines for successfully conducting cross-disciplinary research.

M3 - Net publication - Internet publication

CY - Oxford

ER -