Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy

Camilla Barbarossa; Suzanne C. Beckmann; Ingrid Moons; Patrick de Pelsmacker

Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy

Camilla Barbarossa, Suzanne C. Beckmann, Ingrid Moons, Patrick de Pelsmacker

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

We propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn affect the attitude towards eco-friendly electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark (n=611), Belgium (n=600)and Italy (n=794). The findings reveal that the three antecedents play significantly different roles in attitude formation in the three countries, with GSI most important in Denmark, strong EC in Belgium and MO playing a dominant role in Italy. We suggest explanations using Hofstede’s values framework.

Original language	English
Title of host publication	Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference : Paradigm Shifts & Interactions
Editors	Enrique Bigné
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2014
Pages	204
ISBN (Print)	9788437094533
Publication status	Published - 2014
Event	The 43rd EMAC Annual Conference 2014: Paradigm Shifts & Interactions - The University of Valencia, Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014 Conference number: 43 http://www.emac2014.eu/

Conference

Conference	The 43rd EMAC Annual Conference 2014
Number	43
Location	The University of Valencia
Country/Territory	Spain
City	Valencia
Period	03/06/2014 → 06/06/2014
Internet address	http://www.emac2014.eu/

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

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Barbarossa, C., Beckmann, S. C., Moons, I., & de Pelsmacker, P. (2014). Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy. In E. Bigné (Ed.), Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions (pp. 204). European Marketing Academy. EMAC. http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

Barbarossa, Camilla ; Beckmann, Suzanne C. ; Moons, Ingrid et al. / Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars : A Comparative Study of Denmark, Belgium and Italy. Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. editor / Enrique Bigné. Brussels : European Marketing Academy. EMAC, 2014. pp. 204 (Proceedings of the European Marketing Academy).

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title = "Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy",

abstract = "We propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn affect the attitude towards eco-friendly electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark (n=611), Belgium (n=600)and Italy (n=794). The findings reveal that the three antecedents play significantly different roles in attitude formation in the three countries, with GSI most important in Denmark, strong EC in Belgium and MO playing a dominant role in Italy. We suggest explanations using Hofstede{\textquoteright}s values framework.",

keywords = "Electric cars adoption, Ethics, Cross-cultural behaviour",

author = "Camilla Barbarossa and Beckmann, {Suzanne C.} and Ingrid Moons and {de Pelsmacker}, Patrick",

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Barbarossa, C, Beckmann, SC, Moons, I & de Pelsmacker, P 2014, Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy. in E Bigné (ed.), Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, pp. 204, The 43rd EMAC Annual Conference 2014, Valencia, Spain, 03/06/2014. <http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf>

Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy. / Barbarossa, Camilla; Beckmann, Suzanne C.; Moons, Ingrid et al.
Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. ed. / Enrique Bigné. Brussels: European Marketing Academy. EMAC, 2014. p. 204 (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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AU - de Pelsmacker, Patrick

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N2 - We propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn affect the attitude towards eco-friendly electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark (n=611), Belgium (n=600)and Italy (n=794). The findings reveal that the three antecedents play significantly different roles in attitude formation in the three countries, with GSI most important in Denmark, strong EC in Belgium and MO playing a dominant role in Italy. We suggest explanations using Hofstede’s values framework.

AB - We propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn affect the attitude towards eco-friendly electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark (n=611), Belgium (n=600)and Italy (n=794). The findings reveal that the three antecedents play significantly different roles in attitude formation in the three countries, with GSI most important in Denmark, strong EC in Belgium and MO playing a dominant role in Italy. We suggest explanations using Hofstede’s values framework.

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Barbarossa C, Beckmann SC, Moons I, de Pelsmacker P. Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy. In Bigné E, editor, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Brussels: European Marketing Academy. EMAC. 2014. p. 204. (Proceedings of the European Marketing Academy).