Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy

Camilla Barbarossa, Suzanne C. Beckmann, Ingrid Moons, Patrick de Pelsmacker

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Abstract

We propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn affect the attitude towards eco-friendly electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark (n=611), Belgium (n=600)and Italy (n=794). The findings reveal that the three antecedents play significantly different roles in attitude formation in the three countries, with GSI most important in Denmark, strong EC in Belgium and MO playing a dominant role in Italy. We suggest explanations using Hofstede’s values framework.
Original languageEnglish
Title of host publicationConference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference : Paradigm Shifts & Interactions
EditorsEnrique Bigné
Place of PublicationBrussels
PublisherEMAC
Publication date2014
Pages204
ISBN (Print)9788437094533
Publication statusPublished - 2014
EventThe 43rd EMAC Annual Conference 2014: Paradigm Shifts & Interactions - The University of Valencia, Valencia, Spain
Duration: 3 Jun 20146 Jun 2014
Conference number: 43
http://www.emac2014.eu/

Conference

ConferenceThe 43rd EMAC Annual Conference 2014
Number43
LocationThe University of Valencia
CountrySpain
CityValencia
Period03/06/201406/06/2014
Internet address

Cite this

Barbarossa, C., Beckmann, S. C., Moons, I., & de Pelsmacker, P. (2014). Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy. In E. Bigné (Ed.), Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions (pp. 204). EMAC. http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf