CRM System Implementation: How Great Expectations in Sweden are Dashed in China

Linda Frygell, Sven Carlsson, Jonas Hedman

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Information Technology Case and Application Research
Volume	13
Issue number	3
Pages (from-to)	7-20
ISSN	1522-8053
Publication status	Published - 2011

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@article{80e5663c46454f5d9fac651659ce1ad9,

title = "CRM System Implementation: How Great Expectations in Sweden are Dashed in China",

author = "Linda Frygell and Sven Carlsson and Jonas Hedman",

year = "2011",

language = "English",

volume = "13",

pages = "7--20",

journal = "Journal of Information Technology Case and Application Research",

issn = "1522-8053",

publisher = "Routledge",

number = "3",

}

TY - JOUR

T1 - CRM System Implementation

T2 - How Great Expectations in Sweden are Dashed in China

AU - Frygell, Linda

AU - Carlsson, Sven

AU - Hedman, Jonas

PY - 2011

Y1 - 2011

M3 - Journal article

SN - 1522-8053

VL - 13

SP - 7

EP - 20

JO - Journal of Information Technology Case and Application Research

JF - Journal of Information Technology Case and Application Research

IS - 3

ER -