CRM System Implementation: How Great Expectations in Sweden are Dashed in China

Linda Frygell, Sven Carlsson, Jonas Hedman

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalJournal of Information Technology Case and Application Research
    Issue number3
    Pages (from-to)7-20
    Publication statusPublished - 2011

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