Credit Card Program Value Maximization with Promotion Density for Product Discounts in Shopping Malls

Rae Chang; Robert J. Kauffman; Kim Kwansoo

Credit Card Program Value Maximization with Promotion Density for Product Discounts in Shopping Malls

Rae Chang, Robert J. Kauffman, Kim Kwansoo

Research output: Contribution to conference › Paper › Research › peer-review

Abstract

We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varie

Original language	English
Publication date	2012
Publication status	Published - 2012
Externally published	Yes
Event	INFORMS International - Beijing, China Duration: 24 Jun 2012 → 27 Jun 2012

Conference

Conference	INFORMS International
Country/Territory	China
City	Beijing
Period	24/06/2012 → 27/06/2012

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Cite this

@conference{74fb027d12844ea3a9f17f5b2ccbc7af,

title = "Credit Card Program Value Maximization with Promotion Density for Product Discounts in Shopping Malls",

abstract = "We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varie",

author = "Rae Chang and Kauffman, {Robert J.} and Kim Kwansoo",

year = "2012",

language = "English",

note = "INFORMS International ; Conference date: 24-06-2012 Through 27-06-2012",

}

TY - CONF

T1 - Credit Card Program Value Maximization with Promotion Density for Product Discounts in Shopping Malls

AU - Chang, Rae

AU - Kauffman, Robert J.

AU - Kwansoo, Kim

PY - 2012

Y1 - 2012

N2 - We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varie

AB - We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varie

M3 - Paper

T2 - INFORMS International

Y2 - 24 June 2012 through 27 June 2012

ER -