Creativity, Cognition and the Market

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
Number of pages23
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages48-70
ISBN (Print)9780470725092, 9780470694275
Publication statusPublished - 2008

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