Creativity, Cognition and the Market

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
Number of pages23
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages48-70
ISBN (Print)9780470725092, 9780470694275
Publication statusPublished - 2008

Cite this

Christensen, B. T. (2008). Creativity, Cognition and the Market. In Strategic Market Creation: A New Perspective on Marketing and Innovation Management (pp. 48-70). Wiley.