Creating Modular Platforms for Strategic Flexibility

Ron Sanchez

    Research output: Contribution to journal › Journal article › Research

    Abstract

    In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires careful planning of shared technologies and production processes. The payoff is a modular approach that enhances the ability to integrate market‐differentiating features and that supports rapid innovation, stringent cost controls, and the acceleration of supply timelines.
    Original languageEnglish
    JournalDesign Management Review
    Volume15
    Issue number1
    Pages (from-to)58-67
    Number of pages9
    ISSN1045-7194
    DOIs
    Publication statusPublished - 2004

    Cite this

    Sanchez, Ron. / Creating Modular Platforms for Strategic Flexibility. In: Design Management Review. 2004 ; Vol. 15, No. 1. pp. 58-67.
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    Sanchez, R 2004, 'Creating Modular Platforms for Strategic Flexibility', Design Management Review, vol. 15, no. 1, pp. 58-67. https://doi.org/10.1111/j.1948-7169.2004.tb00151.x

    Creating Modular Platforms for Strategic Flexibility. / Sanchez, Ron.

    In: Design Management Review, Vol. 15, No. 1, 2004, p. 58-67.

    Research output: Contribution to journal › Journal article › Research

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    Sanchez R. Creating Modular Platforms for Strategic Flexibility. Design Management Review. 2004;15(1):58-67. https://doi.org/10.1111/j.1948-7169.2004.tb00151.x

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