TY - JOUR
T1 - Creating Modular Platforms for Strategic Flexibility
AU - Sanchez, Ron
PY - 2004
Y1 - 2004
N2 - In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires careful planning of shared technologies and production processes. The payoff is a modular approach that enhances the ability to integrate market‐differentiating features and that supports rapid innovation, stringent cost controls, and the acceleration of supply timelines.
AB - In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires careful planning of shared technologies and production processes. The payoff is a modular approach that enhances the ability to integrate market‐differentiating features and that supports rapid innovation, stringent cost controls, and the acceleration of supply timelines.
KW - Produktplatform
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=110978979269904&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1111/j.1948-7169.2004.tb00151.x
DO - 10.1111/j.1948-7169.2004.tb00151.x
M3 - Journal article
VL - 15
SP - 58
EP - 67
JO - Design Management Review
JF - Design Management Review
SN - 1557-0614
IS - 1
ER -