Creating Modular Platforms for Strategic Flexibility

    Research output: Contribution to journalJournal articleResearch


    In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires careful planning of shared technologies and production processes. The payoff is a modular approach that enhances the ability to integrate market‐differentiating features and that supports rapid innovation, stringent cost controls, and the acceleration of supply timelines.
    Original languageEnglish
    JournalDesign Management Review
    Issue number1
    Pages (from-to)58-67
    Number of pages9
    Publication statusPublished - 2004

    Cite this