Creating Modular Platforms for Strategic Flexibility

Ron Sanchez

doi:10.1111/j.1948-7169.2004.tb00151.x

Creating Modular Platforms for Strategic Flexibility

Research output: Contribution to journal › Journal article › Research

Abstract

In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires careful planning of shared technologies and production processes. The payoff is a modular approach that enhances the ability to integrate market‐differentiating features and that supports rapid innovation, stringent cost controls, and the acceleration of supply timelines.

Original language	English
Journal	Design Management Review
Volume	15
Issue number	1
Pages (from-to)	58-67
Number of pages	9
ISSN	1045-7194
DOIs	https://doi.org/10.1111/j.1948-7169.2004.tb00151.x
Publication status	Published - 2004

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