Crafting the Set of Buckets in a R&D Portfolio

Leonardo Santiago, Verônica Mariana Oliveira Soares

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The fact that R&D portfolio should be aligned with firm’s strategy is self-evident. The strategic buckets method is often posited in the literature as an alternative to ensure the strategic alignment. However, crafting the right set of buckets is not a straightforward task. In this paper, we consider the question of how to establish the set of buckets that aligns the R&D portfolio with business’ strategy. Through an abductive approach we carried on case studies in seven leading corporations, from different segments, and propose a framework to assist decision makers in designing the set of buckets. Our framework is composed of four strategic constructs, namely technology, marketing, capabilities and organizational processes. In addition, the external environment is also taken into account. We offer a series of propositions grounded on some theoretical insights concerning the strategic constructs, which can be combined and divided, resulting in a set of buckets that better suit company’s strategy. We close by discussing some practical and theoretical implications of our approach.
Original languageEnglish
Title of host publicationProceedings of the 24th Innovation and Product Development Management Conference
Number of pages22
Place of PublicationBruxelles
PublisherEuropean Institute for Advanced Studies in Management
Publication date2017
Publication statusPublished - 2017
EventThe 24th Innovation and Product Development Management Conference - Reykjavik University, Reykjavik, Iceland
Duration: 11 Jun 201713 Jun 2017
Conference number: 24
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1165#pract

Conference

ConferenceThe 24th Innovation and Product Development Management Conference
Number24
LocationReykjavik University
CountryIceland
CityReykjavik
Period11/06/201713/06/2017
Internet address
SeriesEIASM Conference Proceedings Series
ISSN1998-7374

Bibliographical note

CBS Library does not have access to the material

Keywords

  • R&D portfolio
  • Strategic buckets method
  • Competitive advantage

Cite this

Santiago, L., & Soares, V. M. O. (2017). Crafting the Set of Buckets in a R&D Portfolio. In Proceedings of the 24th Innovation and Product Development Management Conference Bruxelles: European Institute for Advanced Studies in Management. EIASM Conference Proceedings Series
Santiago, Leonardo ; Soares, Verônica Mariana Oliveira. / Crafting the Set of Buckets in a R&D Portfolio. Proceedings of the 24th Innovation and Product Development Management Conference. Bruxelles : European Institute for Advanced Studies in Management, 2017. (EIASM Conference Proceedings Series).
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Santiago, L & Soares, VMO 2017, Crafting the Set of Buckets in a R&D Portfolio. in Proceedings of the 24th Innovation and Product Development Management Conference. European Institute for Advanced Studies in Management, Bruxelles, EIASM Conference Proceedings Series, Reykjavik, Iceland, 11/06/2017.

Crafting the Set of Buckets in a R&D Portfolio. / Santiago, Leonardo ; Soares, Verônica Mariana Oliveira.

Proceedings of the 24th Innovation and Product Development Management Conference. Bruxelles : European Institute for Advanced Studies in Management, 2017. (EIASM Conference Proceedings Series).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Santiago L, Soares VMO. Crafting the Set of Buckets in a R&D Portfolio. In Proceedings of the 24th Innovation and Product Development Management Conference. Bruxelles: European Institute for Advanced Studies in Management. 2017. (EIASM Conference Proceedings Series).