Country-related Emotions as Mediators of the Relationship Between Country Stereotype Dimensions and Intensions to Visit a Country

Milena Micevski, Jennifer Erdbrügger, Adamantios Diamantopoulos

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy, 48th
Number of pages2
Volume48
PublisherEuropean Marketing Academy. EMAC
Publication date2019
Publication statusPublished - 2019
Externally publishedYes

Keywords

  • Country-of-origin
  • Stereotype Content Model
  • Tourism destination

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