Counteracting Forces in Multi-branded Product Platform Development

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Creativity and Innovation Management
Volume	16
Issue number	2
Pages (from-to)	133-141
Number of pages	9
ISSN	0963-1690
DOIs	https://doi.org/10.1111/j.1467-8691.2007.00432.x
Publication status	Published - 2007

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@article{77bd1e80a02111dc9bb5000ea68e967b,

title = "Counteracting Forces in Multi-branded Product Platform Development",

keywords = "Innovation,entrepreneurshipoglederskab, produktmanagement, produktudvikling, produktinnovation, nye produkter, produktplatform",

author = "Christer Karlsson and Martin Sk{\"o}ld",

year = "2007",

doi = "10.1111/j.1467-8691.2007.00432.x",

language = "English",

volume = "16",

pages = "133--141",

journal = "Creativity and Innovation Management",

issn = "0963-1690",

publisher = "Wiley",

number = "2",

}

TY - JOUR

T1 - Counteracting Forces in Multi-branded Product Platform Development

AU - Karlsson, Christer

AU - Sköld, Martin

PY - 2007

Y1 - 2007

KW - Innovation,entrepreneurshipoglederskab

KW - produktmanagement

KW - produktudvikling

KW - produktinnovation

KW - nye produkter

KW - produktplatform

U2 - 10.1111/j.1467-8691.2007.00432.x

DO - 10.1111/j.1467-8691.2007.00432.x

M3 - Journal article

SN - 0963-1690

VL - 16

SP - 133

EP - 141

JO - Creativity and Innovation Management

JF - Creativity and Innovation Management

IS - 2

ER -