Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?

Mette Morsing

Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2005
Publication status	Published - 2005
Event	The 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Germany Duration: 4 May 2005 → 7 May 2005 Conference number: 5

Conference

Conference	The 5th European Academy of Management Conference (EURAM) 2005
Number	5
Location	TUM Business School
Country/Territory	Germany
City	München
Period	04/05/2005 → 07/05/2005

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@conference{b9720c60c01f11db9769000ea68e967b,

title = "Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?",

keywords = "Virksomhedens sociale ansvar, Virksomhedsetik",

author = "Mette Morsing",

note = "Opstilling: 451 mor L{\o}be nr.: 059820 Sider: 22; The 5th European Academy of Management Conference (EURAM) 2005 ; Conference date: 04-05-2005 Through 07-05-2005",

year = "2005",

language = "English",

}