Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2005
    Publication statusPublished - 2005
    EventThe 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Germany
    Duration: 4 May 20057 May 2005
    Conference number: 5

    Conference

    ConferenceThe 5th European Academy of Management Conference (EURAM) 2005
    Number5
    LocationTUM Business School
    CountryGermany
    CityMünchen
    Period04/05/200507/05/2005

    Cite this

    Morsing, M. (2005). Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.
    Morsing, Mette. / Corporate Values : Why do companies communicate their identity in stereotype, abstract and banal values?. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.
    @conference{b9720c60c01f11db9769000ea68e967b,
    title = "Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?",
    keywords = "Virksomhedens sociale ansvar, Virksomhedsetik",
    author = "Mette Morsing",
    note = "Opstilling: 451 mor L{\o}be nr.: 059820 Sider: 22; null ; Conference date: 04-05-2005 Through 07-05-2005",
    year = "2005",
    language = "English",

    }

    Corporate Values : Why do companies communicate their identity in stereotype, abstract and banal values? / Morsing, Mette.

    2005. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Corporate Values

    T2 - Why do companies communicate their identity in stereotype, abstract and banal values?

    AU - Morsing, Mette

    N1 - Opstilling: 451 mor Løbe nr.: 059820 Sider: 22

    PY - 2005

    Y1 - 2005

    KW - Virksomhedens sociale ansvar

    KW - Virksomhedsetik

    M3 - Paper

    ER -

    Morsing M. Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?. 2005. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.