Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2005
    Publication statusPublished - 2005
    EventThe 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Germany
    Duration: 4 May 20057 May 2005
    Conference number: 5

    Conference

    ConferenceThe 5th European Academy of Management Conference (EURAM) 2005
    Number5
    LocationTUM Business School
    CountryGermany
    CityMünchen
    Period04/05/200507/05/2005

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