Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?

    Research output: Contribution to conferencePaperResearch

    Conference

    ConferenceThe 5th European Academy of Management Conference (EURAM) 2005
    Number5
    LocationTUM Business School
    CountryGermany
    CityMünchen
    Period04/05/200507/05/2005

    Keywords

      Cite this

      Morsing, M. (2005). Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.
      Morsing, Mette. / Corporate Values : Why do companies communicate their identity in stereotype, abstract and banal values?. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.
      @conference{b9720c60c01f11db9769000ea68e967b,
      title = "Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?",
      keywords = "Virksomhedens sociale ansvar, Virksomhedsetik",
      author = "Mette Morsing",
      note = "Opstilling: 451 mor L{\o}be nr.: 059820 Sider: 22; null ; Conference date: 04-05-2005 Through 07-05-2005",
      year = "2005",
      language = "English",

      }

      Corporate Values : Why do companies communicate their identity in stereotype, abstract and banal values? / Morsing, Mette.

      2005. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.

      Research output: Contribution to conferencePaperResearch

      TY - CONF

      T1 - Corporate Values

      T2 - Why do companies communicate their identity in stereotype, abstract and banal values?

      AU - Morsing,Mette

      N1 - Opstilling: 451 mor Løbe nr.: 059820 Sider: 22

      PY - 2005

      Y1 - 2005

      KW - Virksomhedens sociale ansvar

      KW - Virksomhedsetik

      M3 - Paper

      ER -

      Morsing M. Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?. 2005. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.