Corporate Social Responsibility in the Disinformation Age

Following a long period in which pressures to adopt CSR practices came largely from the left, the current communication environment has become far more divisive with the rise of illiberal political pressures from the right. These conflicting pressures arise from irreconcilable communication logics that threaten the future of CSR. This paper examines how these disruptive communication logics reflect the changing roles of disinformation in CSR communication, highlighting two overlapping eras: (1) the history of some companies using disinformation strategically to avoid or misrepresent CSR commitments; and (2) the more recent addition of what we term systemic disinformation generated by politicians, think tanks, and irresponsible competitors. These disinformation spheres challenge liberal democratic values and amplify attacks on CSR values. We discuss the dilemmas for companies seeking to adopt more responsible business practices and explore the implications of CSR communication becoming increasingly linked to larger societal conflicts over the nature of democracy.