TY - JOUR
T1 - Corporate Social Responsibility in Colombia
T2 - Making Sense of Social Strategies
AU - Lindgreen, Adam
AU - Cordoba, José Rodrigo
AU - Maon, François
AU - Mendoza, José Maria
PY - 2010
Y1 - 2010
N2 - As corporate social responsibility (CSR) grows increasingly well known and accepted worldwide, organizations attempt to make sense of their social strategies bridge the gap between their current situation and what their stakeholders expect of them. If social strategies represent a potential stepping stone to more sophisticated forms of CSR, then research must investigate the strategies that organizations have adopted. After defining a framework for classifying and analyzing organizations' social strategies, this article considers empirical evidence from 10 case studies in Colombia to reveal how organizations might build on their social involvement to engage in more sophisticated CSR practices. The framework also suggests some different trajectories that organizations might follow.
AB - As corporate social responsibility (CSR) grows increasingly well known and accepted worldwide, organizations attempt to make sense of their social strategies bridge the gap between their current situation and what their stakeholders expect of them. If social strategies represent a potential stepping stone to more sophisticated forms of CSR, then research must investigate the strategies that organizations have adopted. After defining a framework for classifying and analyzing organizations' social strategies, this article considers empirical evidence from 10 case studies in Colombia to reveal how organizations might build on their social involvement to engage in more sophisticated CSR practices. The framework also suggests some different trajectories that organizations might follow.
KW - Colombia
KW - Corporate social responsibility (CSR)
KW - Social strategies
U2 - 10.1007/s10551-010-0616-9
DO - 10.1007/s10551-010-0616-9
M3 - Journal article
SN - 0167-4544
VL - 91
SP - 229
EP - 242
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - Supplement 2
ER -