Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions

Ilona Szőcs, Milena Micevski

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbook of Sustainability-driven Business Strategies in Practice
EditorsStefan Markovic, Cristina Sancha, Adam Lindgreen
Number of pages17
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
Pages79–93
Chapter5
ISBN (Print)9781789908343
ISBN (Electronic)9781789908350
DOIs
Publication statusPublished - 2021

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