Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions

Ilona Szöcs; Milena  Micevski

doi:10.4337/9781789908350.00016

Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions

Ilona Szöcs, Milena Micevski

Department of Marketing

University of Vienna

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Handbook of Sustainability-driven Business Strategies in Practice
Editors	Stefan Markovic, Cristina Sancha, Adam Lindgreen
Number of pages	15
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2021
Pages	79–93
Chapter	5
ISBN (Print)	9781789908343
ISBN (Electronic)	9781789908350
DOIs	https://doi.org/10.4337/9781789908350.00016
Publication status	Published - 2021

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Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions. In S. Markovic, C. Sancha, & A. Lindgreen (Eds.), Handbook of Sustainability-driven Business Strategies in Practice (pp. 79–93). Edward Elgar Publishing. https://doi.org/10.4337/9781789908350.00016

Szöcs, Ilona ; Micevski, Milena . / Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations : Critical Overview, New Insights, and Future Directions. Handbook of Sustainability-driven Business Strategies in Practice. editor / Stefan Markovic ; Cristina Sancha ; Adam Lindgreen. Cheltenham : Edward Elgar Publishing, 2021. pp. 79–93

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Szöcs, I & Micevski, M 2021, Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions. in S Markovic, C Sancha & A Lindgreen (eds), Handbook of Sustainability-driven Business Strategies in Practice. Edward Elgar Publishing, Cheltenham, pp. 79–93. https://doi.org/10.4337/9781789908350.00016

Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions. / Szöcs, Ilona ; Micevski, Milena .
Handbook of Sustainability-driven Business Strategies in Practice. ed. / Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham: Edward Elgar Publishing, 2021. p. 79–93.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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T1 - Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations

T2 - Critical Overview, New Insights, and Future Directions

AU - Szöcs, Ilona

AU - Micevski, Milena

PY - 2021

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DO - 10.4337/9781789908350.00016

M3 - Book chapter

SN - 9781789908343

SP - 79

EP - 93

BT - Handbook of Sustainability-driven Business Strategies in Practice

A2 - Markovic, Stefan

A2 - Sancha, Cristina

A2 - Lindgreen, Adam

PB - Edward Elgar Publishing

CY - Cheltenham

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Szöcs I , Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-driven Business Strategies in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79–93 doi: 10.4337/9781789908350.00016