Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions

Ilona Szőcs, Milena Micevski

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbook of Sustainability-driven Business Strategies in Practice
EditorsStefan Markovic, Cristina Sancha, Adam Lindgreen
Number of pages15
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
ISBN (Print)9781789908343
ISBN (Electronic)9781789908350
Publication statusPublished - 2021

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