Corporate Philanthropy Through the Lens of Ethical Subjectivity

Claudia Eger, Graham Miller, Caroline Scarles

Research output: Contribution to journalJournal articleResearchpeer-review


The dynamic organisational processes in businesses dilute the boundaries between the individual, organisational, and societal drivers of corporate philanthropy. This creates a complex framework in which charitable project selection occurs. Using the example of European tour operators, this study investigates the mechanisms through which companies invest in charitable projects in overseas destinations. Inextricably linked to this is the increasing contestation by local communities as to how they are able to engage effectively with tourism in order to realise the benefits tourism development can bring. This research furthers such debates by exploring the processes through which tour operators facilitate community development through charitable giving. Findings show, with no formal frameworks in existence, project selection depends upon emergent strategies that connect the professional with the personal, with trust being positioned as a central driver of these informal processes. Discretionary responsibilities are reworked through business leaders’ commitment to responsible business practises and the ethical subjectivity guiding these processes.
Original languageEnglish
JournalJournal of Business Ethics
Issue number1
Pages (from-to)141-153
Number of pages13
Publication statusPublished - Apr 2019
Externally publishedYes

Bibliographical note

Published online: 28. April 2017.


  • Corporate philanthropic selection processes
  • Ethical subjectivity
  • Stakeholder engagement and trust

Cite this