Corporate moral branding: Limits to aligning employees

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Corporate Communications. An International Journal
Volume	11
Issue number	2
Pages (from-to)	97-108
ISSN	1356-3289
Publication status	Published - 2006

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@article{dc1c6280f8ad11db9160000ea68e967b,

title = "Corporate moral branding: Limits to aligning employees",

keywords = "Corporate moral responsibility, Moral, Samfundsansvar, Corporate branding, Virksomhedens identitet",

author = "Mette Morsing",

year = "2006",

language = "English",

volume = "11",

pages = "97--108",

journal = "Corporate Communications. An International Journal",

issn = "1356-3289",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Corporate moral branding

T2 - Limits to aligning employees

AU - Morsing, Mette

PY - 2006

Y1 - 2006

KW - Corporate moral responsibility

KW - Moral

KW - Samfundsansvar

KW - Corporate branding

KW - Virksomhedens identitet

M3 - Journal article

SN - 1356-3289

VL - 11

SP - 97

EP - 108

JO - Corporate Communications. An International Journal

JF - Corporate Communications. An International Journal

IS - 2

ER -