Corporate moral branding: Limits to aligning employees

    Research output: Contribution to journalJournal articleResearchpeer-review

    LanguageEnglish
    JournalCorporate Communications. An International Journal
    Volume11
    Issue number2
    Pages97-108
    ISSN1356-3289
    StatePublished - 2006

    Keywords

      Cite this

      @article{dc1c6280f8ad11db9160000ea68e967b,
      title = "Corporate moral branding: Limits to aligning employees",
      keywords = "Corporate moral responsibility, Moral, Samfundsansvar, Corporate branding, Virksomhedens identitet",
      author = "Mette Morsing",
      year = "2006",
      language = "English",
      volume = "11",
      pages = "97--108",
      journal = "Corporate Communications",
      issn = "1356-3289",
      publisher = "Emerald Group Publishing",
      number = "2",

      }

      Corporate moral branding : Limits to aligning employees. / Morsing, Mette.

      In: Corporate Communications. An International Journal, Vol. 11, No. 2, 2006, p. 97-108.

      Research output: Contribution to journalJournal articleResearchpeer-review

      TY - JOUR

      T1 - Corporate moral branding

      T2 - Corporate Communications

      AU - Morsing,Mette

      PY - 2006

      Y1 - 2006

      KW - Corporate moral responsibility

      KW - Moral

      KW - Samfundsansvar

      KW - Corporate branding

      KW - Virksomhedens identitet

      M3 - Journal article

      VL - 11

      SP - 97

      EP - 108

      JO - Corporate Communications

      JF - Corporate Communications

      SN - 1356-3289

      IS - 2

      ER -