Corporate moral branding

Limits to aligning employees

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalCorporate Communications. An International Journal
    Volume11
    Issue number2
    Pages (from-to)97-108
    ISSN1356-3289
    Publication statusPublished - 2006

    Cite this

    @article{dc1c6280f8ad11db9160000ea68e967b,
    title = "Corporate moral branding: Limits to aligning employees",
    keywords = "Corporate moral responsibility, Moral, Samfundsansvar, Corporate branding, Virksomhedens identitet",
    author = "Mette Morsing",
    year = "2006",
    language = "English",
    volume = "11",
    pages = "97--108",
    journal = "Corporate Communications",
    issn = "1356-3289",
    publisher = "JAI Press",
    number = "2",

    }

    Corporate moral branding : Limits to aligning employees. / Morsing, Mette.

    In: Corporate Communications. An International Journal, Vol. 11, No. 2, 2006, p. 97-108.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Corporate moral branding

    T2 - Limits to aligning employees

    AU - Morsing, Mette

    PY - 2006

    Y1 - 2006

    KW - Corporate moral responsibility

    KW - Moral

    KW - Samfundsansvar

    KW - Corporate branding

    KW - Virksomhedens identitet

    M3 - Journal article

    VL - 11

    SP - 97

    EP - 108

    JO - Corporate Communications

    JF - Corporate Communications

    SN - 1356-3289

    IS - 2

    ER -