Corporate Identity and Corporate Image Revisited: A Semiotic Perspective

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Original language	English
Journal	European Journal of Marketing
Volume	35
Issue number	3-4
Pages (from-to)	292-315
Number of pages	24
ISSN	0309-0566
DOIs	https://doi.org/10.1108/03090560110381814
Publication status	Published - 2001

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@article{216d32608eb911dba124000ea68e967b,

title = "Corporate Identity and Corporate Image Revisited: A Semiotic Perspective",

keywords = "Virksomhedens identitet, Virksomhedens image, Virksomhedens kommunikation, Markedsf{\o}ring",

author = "Christensen, {Lars Th{\o}ger} and S{\o}ren Askegaard",

year = "2001",

doi = "10.1108/03090560110381814",

language = "English",

volume = "35",

pages = "292--315",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "3-4",

}

TY - JOUR

T1 - Corporate Identity and Corporate Image Revisited

T2 - A Semiotic Perspective

AU - Christensen, Lars Thøger

AU - Askegaard, Søren

PY - 2001

Y1 - 2001

KW - Virksomhedens identitet

KW - Virksomhedens image

KW - Virksomhedens kommunikation

KW - Markedsføring

U2 - 10.1108/03090560110381814

DO - 10.1108/03090560110381814

M3 - Journal article

SN - 0309-0566

VL - 35

SP - 292

EP - 315

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 3-4

ER -