Corporate Identity and Corporate Image Revisited

A Semiotic Perspective

Lars Thøger Christensen, Søren Askegaard

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalEuropean Journal of Marketing
    Volume35
    Issue number3-4
    Pages (from-to)292-315
    Number of pages24
    ISSN0309-0566
    DOIs
    Publication statusPublished - 2001

    Cite this

    @article{216d32608eb911dba124000ea68e967b,
    title = "Corporate Identity and Corporate Image Revisited: A Semiotic Perspective",
    keywords = "Virksomhedens identitet, Virksomhedens image, Virksomhedens kommunikation, Markedsf{\o}ring",
    author = "Christensen, {Lars Th{\o}ger} and S{\o}ren Askegaard",
    year = "2001",
    doi = "10.1108/03090560110381814",
    language = "English",
    volume = "35",
    pages = "292--315",
    journal = "European Journal of Marketing",
    issn = "0309-0566",
    publisher = "JAI Press",
    number = "3-4",

    }

    Corporate Identity and Corporate Image Revisited : A Semiotic Perspective. / Christensen, Lars Thøger; Askegaard, Søren.

    In: European Journal of Marketing, Vol. 35, No. 3-4, 2001, p. 292-315.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Corporate Identity and Corporate Image Revisited

    T2 - A Semiotic Perspective

    AU - Christensen, Lars Thøger

    AU - Askegaard, Søren

    PY - 2001

    Y1 - 2001

    KW - Virksomhedens identitet

    KW - Virksomhedens image

    KW - Virksomhedens kommunikation

    KW - Markedsføring

    U2 - 10.1108/03090560110381814

    DO - 10.1108/03090560110381814

    M3 - Journal article

    VL - 35

    SP - 292

    EP - 315

    JO - European Journal of Marketing

    JF - European Journal of Marketing

    SN - 0309-0566

    IS - 3-4

    ER -