Corporate design: a tool for testing

Gorm Gabrielsen; Tore Kristensen; Flemming Hansen

Corporate design: a tool for testing

Gorm Gabrielsen
, Tore Kristensen
, Flemming Hansen

Department of Marketing

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Corporate Communications. An International Journal
Volume	5
Issue number	2
Pages (from-to)	113-118
Number of pages	6
ISSN	1356-3289
Publication status	Published - 2000

Handle.net

Persistent link

Cite this

@article{60568480c02411db9769000ea68e967b,

title = "Corporate design: a tool for testing",

keywords = "Design, Markedsf{\o}ring, Virksomhedens kommunikation, Virksomhedens image, Virksomhedens omd{\o}mme, design testing, reputation effects, affective responses, emotional responses",

author = "Gorm Gabrielsen and Tore Kristensen and Flemming Hansen",

note = "Opstilling: 658.625 gab L{\o}be nr.: 008974",

year = "2000",

language = "English",

volume = "5",

pages = "113--118",

journal = "Corporate Communications. An International Journal",

issn = "1356-3289",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Corporate design

T2 - a tool for testing

AU - Gabrielsen, Gorm

AU - Kristensen, Tore

AU - Hansen, Flemming

N1 - Opstilling: 658.625 gab Løbe nr.: 008974

PY - 2000

Y1 - 2000

KW - Design

KW - Markedsføring

KW - Virksomhedens kommunikation

KW - Virksomhedens image

KW - Virksomhedens omdømme

KW - design testing

KW - reputation effects

KW - affective responses

KW - emotional responses

M3 - Journal article

SN - 1356-3289

VL - 5

SP - 113

EP - 118

JO - Corporate Communications. An International Journal

JF - Corporate Communications. An International Journal

IS - 2

ER -