Abstract
| Original language | English |
|---|---|
| Place of Publication | København |
| Publisher | Lindhardt & Ringhof |
| Number of pages | 15 |
| ISBN (Print) | 8791181585 |
| Publication status | Published - 2003 |
Cite this
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Corporate Communication in the Network Economy : Providing Common Knowledge. / Foss, Nicolai Juul; Kristensen, Tore; Wilke, Ricky.
København : Lindhardt & Ringhof, 2003.Research output: Working paper › Research
TY - UNPB
T1 - Corporate Communication in the Network Economy
T2 - Providing Common Knowledge
AU - Foss, Nicolai Juul
AU - Kristensen, Tore
AU - Wilke, Ricky
PY - 2003
Y1 - 2003
N2 - This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication
AB - This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication
KW - virksomhedens kommunikation
KW - markedskommunikation
KW - kognition
KW - netværksøkonomi
M3 - Working paper
SN - 8791181585
BT - Corporate Communication in the Network Economy
PB - Lindhardt & Ringhof
CY - København
ER -