Corporate Communication in the Network Economy: Providing Common Knowledge

Research output: Working paperResearch

Abstract

This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication
Original languageEnglish
Place of PublicationKøbenhavn
PublisherLindhardt & Ringhof
Number of pages15
ISBN (Print)8791181585
Publication statusPublished - 2003

Cite this

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title = "Corporate Communication in the Network Economy: Providing Common Knowledge",
abstract = "This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication",
keywords = "virksomhedens kommunikation, markedskommunikation, kognition, netv{\ae}rks{\o}konomi",
author = "Foss, {Nicolai Juul} and Tore Kristensen and Ricky Wilke",
year = "2003",
language = "English",
isbn = "8791181585",
publisher = "Lindhardt & Ringhof",
address = "Denmark",
type = "WorkingPaper",
institution = "Lindhardt & Ringhof",

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Corporate Communication in the Network Economy : Providing Common Knowledge. / Foss, Nicolai Juul; Kristensen, Tore; Wilke, Ricky.

København : Lindhardt & Ringhof, 2003.

Research output: Working paperResearch

TY - UNPB

T1 - Corporate Communication in the Network Economy

T2 - Providing Common Knowledge

AU - Foss, Nicolai Juul

AU - Kristensen, Tore

AU - Wilke, Ricky

PY - 2003

Y1 - 2003

N2 - This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication

AB - This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication

KW - virksomhedens kommunikation

KW - markedskommunikation

KW - kognition

KW - netværksøkonomi

M3 - Working paper

SN - 8791181585

BT - Corporate Communication in the Network Economy

PB - Lindhardt & Ringhof

CY - København

ER -