Corporate Brands and Identity: Developing Stronger Theory and a Call for Shifting the Debate

Joep Cornelissen, Lars Thøger Christensen, Kendi Kinuthia

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	46
Issue number	7/8
Pages (from-to)	1093-1102
Number of pages	10
ISSN	0309-0566
Publication status	Published - 2012
Externally published	Yes

Handle.net

@article{5787ce60478c4daeb970497425b58136,

title = "Corporate Brands and Identity: Developing Stronger Theory and a Call for Shifting the Debate",

author = "Joep Cornelissen and Christensen, {Lars Th{\o}ger} and Kendi Kinuthia",

year = "2012",

language = "English",

volume = "46",

pages = "1093--1102",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "7/8",

}