Corporate Brands and Identity

Developing Stronger Theory and a Call for Shifting the Debate

Joep Cornelissen, Lars Thøger Christensen, Kendi Kinuthia

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalEuropean Journal of Marketing
Volume46
Issue number7/8
Pages (from-to)1093-1102
Number of pages10
ISSN0309-0566
Publication statusPublished - 2012
Externally publishedYes

Cite this

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title = "Corporate Brands and Identity: Developing Stronger Theory and a Call for Shifting the Debate",
author = "Joep Cornelissen and Christensen, {Lars Th{\o}ger} and Kendi Kinuthia",
year = "2012",
language = "English",
volume = "46",
pages = "1093--1102",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "JAI Press",
number = "7/8",

}

Corporate Brands and Identity : Developing Stronger Theory and a Call for Shifting the Debate. / Cornelissen, Joep; Christensen, Lars Thøger; Kinuthia, Kendi.

In: European Journal of Marketing, Vol. 46, No. 7/8, 2012, p. 1093-1102.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Corporate Brands and Identity

T2 - Developing Stronger Theory and a Call for Shifting the Debate

AU - Cornelissen, Joep

AU - Christensen, Lars Thøger

AU - Kinuthia, Kendi

PY - 2012

Y1 - 2012

M3 - Journal article

VL - 46

SP - 1093

EP - 1102

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 7/8

ER -