Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process

Majken Schultz (Editor), Yun Mi Antorini (Editor), Fabian F. Csaba (Editor)

Research output: Book/Report › Anthology › Research › peer-review

Original language	English

Place of Publication	Frederiksberg
Publisher	Copenhagen Business School Press
Number of pages	252
ISBN (Print)	8763001403
Publication status	Published - 2005

Handle.net

@book{fdd44df0c01f11db9769000ea68e967b,

title = "Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process",

keywords = "Branding, Corporate branding",

editor = "Majken Schultz and Antorini, \{Yun Mi\} and Csaba, \{Fabian F.\}",

year = "2005",

language = "English",

isbn = "8763001403",

publisher = "Copenhagen Business School Press",

address = "Denmark",

}