Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process

Majken Schultz (Editor), Yun Mi Antorini (Editor), Fabian F. Csaba (Editor)

    Research output: Book/ReportAnthologyResearchpeer-review

    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School Press
    Number of pages252
    ISBN (Print)8763001403
    Publication statusPublished - 2005

    Cite this

    Schultz, M., Antorini, Y. M., & Csaba, F. F. (Eds.) (2005). Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process. Frederiksberg: Copenhagen Business School Press.