Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process

Majken Schultz (Editor), Yun Mi Antorini (Editor), Fabian F. Csaba (Editor)

    Research output: Book/ReportAnthology

    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School Press
    Number of pages252
    ISBN (Print)8763001403
    Publication statusPublished - 2005

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