Corporate Branding

Towards the Second Wave of Corporate Branding. Purpose/People/Process

Majken Schultz (Editor), Yun Mi Antorini (Editor), Fabian F. Csaba (Editor)

    Research output: Book/ReportAnthologyResearchpeer-review

    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School Press
    Number of pages252
    ISBN (Print)8763001403
    Publication statusPublished - 2005

    Cite this

    Schultz, M., Antorini, Y. M., & Csaba, F. F. (Eds.) (2005). Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process. Frederiksberg: Copenhagen Business School Press.
    Schultz, Majken (Editor) ; Antorini, Yun Mi (Editor) ; Csaba, Fabian F. (Editor). / Corporate Branding : Towards the Second Wave of Corporate Branding. Purpose/People/Process. Frederiksberg : Copenhagen Business School Press, 2005. 252 p.
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    year = "2005",
    language = "English",
    isbn = "8763001403",
    publisher = "Copenhagen Business School Press",
    address = "Denmark",

    }

    Schultz, M, Antorini, YM & Csaba, FF (eds) 2005, Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process. Copenhagen Business School Press, Frederiksberg.

    Corporate Branding : Towards the Second Wave of Corporate Branding. Purpose/People/Process. / Schultz, Majken (Editor); Antorini, Yun Mi (Editor); Csaba, Fabian F. (Editor).

    Frederiksberg : Copenhagen Business School Press, 2005. 252 p.

    Research output: Book/ReportAnthologyResearchpeer-review

    TY - BOOK

    T1 - Corporate Branding

    T2 - Towards the Second Wave of Corporate Branding. Purpose/People/Process

    A2 - Schultz, Majken

    A2 - Antorini, Yun Mi

    A2 - Csaba, Fabian F.

    PY - 2005

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    KW - Branding

    KW - Corporate branding

    UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000333094&vid=CBS&afterPDS=true

    M3 - Anthology

    SN - 8763001403

    BT - Corporate Branding

    PB - Copenhagen Business School Press

    CY - Frederiksberg

    ER -

    Schultz M, (ed.), Antorini YM, (ed.), Csaba FF, (ed.). Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process. Frederiksberg: Copenhagen Business School Press, 2005. 252 p.