Corporate Branding

The Role of Vision in Implementing the Corporate Brand

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInnovative Marketing
Volume6
Issue number1
Pages (from-to)44-57
Number of pages13
ISSN1814-2427
Publication statusPublished - 2010

Cite this

@article{642d68009280488c91792200afa5cf36,
title = "Corporate Branding: The Role of Vision in Implementing the Corporate Brand",
author = "Richard Jones",
note = "Haves trykt i CBS bibliotek. Is available in CBS Library",
year = "2010",
language = "English",
volume = "6",
pages = "44--57",
journal = "Innovative Marketing",
issn = "1814-2427",
publisher = "LLC “Consulting Publishing Company “Business Perspectives”",
number = "1",

}

Corporate Branding : The Role of Vision in Implementing the Corporate Brand . / Jones, Richard.

In: Innovative Marketing, Vol. 6, No. 1, 2010, p. 44-57.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Corporate Branding

T2 - The Role of Vision in Implementing the Corporate Brand

AU - Jones, Richard

N1 - Haves trykt i CBS bibliotek. Is available in CBS Library

PY - 2010

Y1 - 2010

M3 - Journal article

VL - 6

SP - 44

EP - 57

JO - Innovative Marketing

JF - Innovative Marketing

SN - 1814-2427

IS - 1

ER -