Corporate Branding: The Role of Vision in Implementing the Corporate Brand

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@article{642d68009280488c91792200afa5cf36,

title = "Corporate Branding: The Role of Vision in Implementing the Corporate Brand ",

author = "Richard Jones",

note = "Haves trykt i CBS bibliotek. Is available in CBS Library",

year = "2010",

language = "English",

volume = "6",

pages = "44--57",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC “Consulting Publishing Company “Business Perspectives”",

number = "1",

}