Corporate Branding as Strategy: The case of LEGO Company

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Brand Culture
Editors	Jonathan E. Schroeder, Miriam Salzer-Mörling
Place of Publication	Abingdon
Publisher	Routledge
Publication date	2006
Pages	15-33
Chapter	1
ISBN (Print)	9780415355995, 9780415355988
Publication status	Published - 2006

Handle.net

@inbook{f421d450f8ad11db9160000ea68e967b,

title = "Corporate Branding as Strategy: The case of LEGO Company",

keywords = "Corporate branding, Branding, Lego",

author = "Majken Schultz and Hatch, {Mary Jo}",

year = "2006",

language = "English",

isbn = "9780415355995",

pages = "15--33",

editor = "Schroeder, {Jonathan E.} and Miriam Salzer-M{\"o}rling",

booktitle = "Brand Culture",

publisher = "Routledge",

address = "United Kingdom",

}